The Ram Truck brand of Stellantis in Auburn Hills and Universal Pictures are teaming up with Universal, Warner Bros. Pictures, and Amblin Entertainment’s to make the summer action movie “Twisters” part of a new marketing campaign.
Ram’s new campaign, “Answer Your Calling,” celebrates the return of the big-screen summer action film. “Twisters” hits theaters on July 19.
The campaign video features “Twisters” star Glen Powell, whose character will be seen navigating treacherous storms in Ram trucks in the movie.
The “Answer Your Calling” global campaign will run in markets around the world, including in North America, Europe, Middle East, and Asia Pacific. The U.S. marketing campaign includes the 30-second cross-channel video “Answer Your Calling” that will span across broadcast, Ram brand’s official YouTube channel and social media channels, including Instagram, Facebook, and TikTok. Check out the video here .
The video features the all-new 2025 Ram 1500 RHO and reinforces the full lineup of off-road trucks, including the Power Wagon, Rebel, and Warlock models.
“When the ‘Twister’ film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck,” says Olivier Francois, global chief marketing officer at Stellantis. “When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie’s heroic vehicle.
“The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer.”
Powell says, “As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge. I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”
“Answer Your Calling” is the third installment in the continued evolution of Ram Truck’s advertising campaigns.
In addition to the television and social media content, the Ram Truck brand has teamed up with Universal Pictures and the American Red Cross for the theatrical release of “Twisters” to help avoid a summer blood shortage and to support disaster relief. All who come to give blood or platelets July 1-31 will get a Fandango movie ticket by email.
The Ram Truck brand created each of these campaigns with agency partner Doner.
In Related News: Stellantis announced that Betty Chamber Hayes of Rockledge, Fla., is the grand prize winner of its 2023 National Sweepstakes. As the grand prize winner, Hayes was awarded a voucher in the amount of $100,000 to be redeemed toward any eligible vehicle from the Chrysler, Dodge, Jeep, Ram Truck, or FIAT brands.
As the 2023 winner, selected completely at random after entering for a chance to win a new vehicle from Stellantis in the annual sweepstakes, Hayes took home a brand-new Jeep Grand Cherokee L Limited.
“I am shocked and grateful to have won a brand-new 2024 Jeep model through the 2023 sweepstakes,” says Hayes. “My current vehicle doesn’t have AC, so it will be nice to finally drive comfortably in the Florida heat. With my three great-grandchildren visiting from Missouri this fall, I am excited to drive them around in such a wonderful car.”
Entries are being accepted for the 2024 sweepstakes until Dec. 31. Visit stellantis.com for more information.
The post Ram Truck Brand Makes ‘Twisters’ Movie Part of Global Marketing Campaign appeared first on DBusiness Magazine .
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