Natalie Bjelajac Tapped As Vice President Of Domestic Publicity At Netflix

EXCLUSIVE: Natalie Bjelajac has been set as Netflix’s new VP of U.S. publicity, events and publishing. Bjelajac joined Netflix 6 1/2 years ago. Before that she was at Fox for 10 years and Sony Entertainment for six years. She began her career in personal publicity at BWR.

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Campaigns she has played a big part of at Netflix over the years have included Don’t Look Up, Glass Onion: A Knives Out Mystery, Damsel, To All the Boys I’ve Loved Before and Hit Man . At Fox, she worked on The Martian, Avatar, the Planet of the Apes franchise and several Ice Age films. At Sony, she worked on campaigns from Casino Royale and Quantum of Solace to The Da Vinci Code .

Bjelajac has been nominated for the Les Mason Award for Career Achievement in Publicity by the ICG Publicists the past two years.

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“I am thrilled that Natalie will now be leading our publicity, events and publishing efforts in the U.S.,” said Rachel Whetstone, Netflix Chief Communications Officer. “She’s a respected leader at Netflix, with a strong reputation in our industry and a long record of running innovative campaigns from titles as diverse as Hit Man and Don’t Look Up to Glass Onion: A Knives Out Mystery and To All the Boys I’ve Loved Before .”

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