Local Personalities & Cows “Pucker Up” for ALICE

LOWVILLE, N.Y. (WWTI) – United Way of Northern New York has announced a new event coming to the Lewis County Fair: Cow Kissing for ALICE, presented by Marks Farms and CDPHP.

As the organization’s newest fundraiser, a group of local personalities are ready in waiting to kiss a prize-winning cow at the Lewis County Fair and ask for votes from community members in the form of donations.

The individual who raises the most funds will kiss a cow on Saturday, July 20 at the Fair. Event proceeds will be used to support under-resourced, working families in Lewis County, defined as ALICE.

United Way partners with numerous organizations to provide support to ALICE families by connecting them to resources to address barriers and assisting with financial literacy, education and workforce readiness. ALICE – or Asset Limited, Income Constrained, Employed – is the term used to help define and understand the struggles of households that earn over the federal poverty level but less than what it takes to make ends meet.

“This initiative allows us to recognize – and contribute in some small way to – the progressive work being done in Lewis County around poverty. We are committed to supporting the strong foundation established and are ready to support where we can ,” said Dawn Cole, UWNNY President and CEO. “ This event also allows us to strengthen our connection to the Lewis County community and build greater awareness around ALICE, while giving a nod to the dairy industry, a key economic driver in the region .”

Throughout the fair, July 16 through 20, United Way will host a table in the pavilion promoting the event leading up to the big day on July 20 to find out who will do the honors. Those interested in learning more or voting can visit the event page ..

United Way is monitoring the status of the Avian Influenza and is working with key stakeholders to ensure precautions are in place to protect the health and safety of those involved in this initiative.

For the latest news, weather, sports, and streaming video, head to WWTI - InformNNY.com.