Is the SL 72 going to be the next Samba ? With notable figures in the world of sports and culture starring in a new campagin to relaunch the cult ’70s Adidas silhouette, it just might be.
Bella Hadid , footballer Jules Koundé, creative polymath A$AP Nast, musician Melissa Bon and model Sabrina Lan front the Adidas Originals campaign. The retro-inspired running classic comes in two iterations, the SL 72 RS and SL 72 OG, delivering five new colorways.
The campaign shoot, lensed by Kenny Germé, sees each model clutching a bouquet of flowers that coordinates with the colors of their shoes. The images are accompanied by a short film by Thomas Lachambre that tracks the rise of the SL 72.
Bella Hadid wears the SL 72 OG in red.
Each models a different color combination, with Hadid sporting the red OG version with hits of pink while ASAP Nast dons the yellow and black RS edition . Meanwhile, Lan shows off the black SL 72 OG featuring a mint green trim along the midsole.
ASAP Nast wears the SL 72 RS in yellow.
The SL “Super Light” 72 series originally launched in the summer of (surprise, surprise) 1972. Both the RS and OG feature low-cut nylon uppers with suede overlays, EVA midsole cushioning and rubber outsole offering reliable traction.
Now available to shop online for $100, the SL 72 RS has already sold out in the yellow and blue colorways. The latter, which Melissa Bon models, is done in royal blue with red and white accents, seemingly a patriotic nod to the U.S. ahead of the upcoming 2024 Paris Olympics.
Sabrina Lan wears the black SL 72 OG.
Last week, Bella Hadid was spotted in the red SL 72 OG outside of an Adidas Originals event in New York City. She styled the shoes with a matching soccer jersey and Levi’s cutoffs.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0