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The US Sun
‘Destroying itself,’ fume Cracker Barrel customers upset at sight of ‘modern day’ look crying ‘change it back’
By Dan J. O'Connor,
8 hours ago
CRACKER Barrel customers are fuming over renovations sweeping the country.
The chain is looking to modernize its image after decades in business.
Cracker Barrel is known for its old-timey decor Credit: GettyThe company is de-cluttering the displays on some Cracker Barrel walls Credit: WKRN News 2
The company was founded in 1969 as an old-west themed restaurant.
Since then, it’s grown to a national chain with hundreds of locations.
But with declining customer counts and changing demographics, the company’s new CEO Julie Masino decided the store needed a shot in the arm.
“We’re just not as relevant as we once were,” she said this spring.
The comany embarked on a $700 million redesign of its stores to help bring the store into the 21st century.
It redesigned its stores with a slightly less cluttered look and a new menu.
CRACKED UP
Customers shared their sorrow at the change in response to a report by Nashville’s ABC affiliate, WKRN.
In response to a YouTube video of the report, hundreds of customers weighed in on the sleeker, more modern design.
“Gotta love the people that gotta fix what isn't broken,” one said.
One customer said what they liked about Cracker Barrel was its decor.
“Cracker Barrel has/had a distinct look and feel that other restaurants did not, which made it a fun place to go,” they wrote. “If they change things for a more modernized look, then what’s the point of going?”
“They better change it back!!” another customer added.
“Cracker Barrel is destroying itself,” one said.
One diner said they wouldn’t be back if their local restaurant changed.
“I liked it exactly like it was, and we went there a lot,” they said. “If they change the menu and decor, I’m done. Some things are better left alone.”
The change is not coming to every location — yet.
The company expects to remodel about 30 locations in the next fiscal year, CBS reported.
We’re just not as relevant as we once were."
CUSTOMER CLASHES
Cracker Barrel isn’t the only company shaking up its image.
Its competitor, Perkins, unveiled a new store design and a new name.
Some shoppers complained about the “vibe” of the store.
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