EXCLUSIVE: Fast-growing Doré Enters Ulta Beauty in Bid to Make French Skin Care More Accessible

Doré, the French-inspired skin care brand cofounded by French blogger and photographer Garance Doré and chief executive officer Emily Yeston, is headed to Ulta Beauty.

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The minimalist line’s four-step regimen — which spans a cleanser, micellar water, cream and a reparative balm, priced $12 for Le Baume to $36 for La Crème, is slated to roll out online and in more than 600 of the retailer’s doors.

Something of a second act for Doré, who in the early 2000s helmed a popular street-style blog which later evolved into a lifestyle platform called Atelier Doré, the skin care range aims to bring a no-fuss French skin care philosophy Stateside — and at an accessible price point.

“We launched at a moment when beauty routines were becoming insane — something like 10 steps every night,” said Doré of the 2022 launch. The brand is also available at Credo Beauty and has raised just over $4 million to date. “A message that I’ve carried for many years is that feeling beautiful comes from a sense of ease about yourself; Doré is all about recreating that ease.”

There appears to be an appetite for that message. Despite minimal investment in influencer marketing or partnerships, Doré has seen 150 percent revenue growth this year — a surge that was in part bolstered by its launch at Galeries Lafayette in April.

Next up, the brand expects to net 300 percent year-over-year-growth each year through 2027, with the Ulta expansion being a key step toward that goal. Though Yeston and Doré did not comment on sales figures, industry sources estimate the brand could reach $4 million to $5 million in sales during the next 12 months.

“When we started to develop our product and think about where we would want them to live — Ulta had been a part of that conversation from Day One,” said Yeston, who worked alongside Doré for more than 10 years before they decided to embark on a skin care endeavor together.

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Ulta’s wide store distribution — 50 states to be exact — was a key draw for the pair.

“One of the things that was so important to us — which has always been at the core of Doré because of all the communication I’ve had with my readers — is to remember that the world doesn’t revolve around Paris, New York and Los Angeles,” said Doré, whose brand will join others including La-Roche Posay, Clarins and Provence Beauty within Ulta’s French heritage and French-inspired skin care assortment.

“With the introduction of Doré, we’re making French skincare even more accessible and simplified through their minimalistic approach as we continue to diversify our offerings,” said Jessica Phillips, vice president of merchandising for emerging brands and strategic platforms at Ulta.

Doré aims to distinguish itself within the French skin care market, too.

“There’s been a big push toward percent of naturality for a product and ingredients of natural origin; our philosophy has always been that just because something is natural does not mean it’s good for you or that it’s going to create a superior product,” said Yeston, who aims to blend natural ingredients like marine algae and witch hazel with clinically proven actives in the brand’s EWG-verified formulas.

“To know that there is a need and a demand for that within Ulta’s assortment is very exciting to us,” she said.

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