LIVE: Today's best Amazon Prime Day luxury beauty deals – top picks from ghd, L’Oréal and Elizabeth Arden

1. Beauty deals quick list
2. Editor's picks: Today's best deals
LIVE: Latest Updates

As day two of Amazon Prime Day draws to a close, there are still plenty of deals to bag with our beauty team having rounded up all the best savings still active on the site - across everything, from luxury skincare to cult-favourite hair tools...

Whether you're looking to replenish your makeup bag with the top Amazon Prime Day beauty deals , elevate your scent collection with one of the best long-lasting perfumes for less or treat yourself to a new hair tool by way of the best Shark hair dryer deals , we have all the essential shopping info you need for this week.

So, don't delay, there's still a plethora of savings to be found, many of which we've pinned below, along with our advice for making the most of the limited-time sale. So, without further ado, here's what we're adding to our carts...

Our beauty deals quick list

If you want to dive straight into the beauty savings, these are all the luxury brands with active Amazon Prime Day discounts to check out.

• Caudalie: Save up to 24% on the brand's hero skincare products
• Elemis: Up to 31% off skincare must-haves like cleansing balms and face oils
• ghd: Bag savings of up to 32% off straighteners and curling wands
• Paula's Choice: 20% off cult exfoliators, moisturisers and retinols
• Shark: 28% off hair tools like the FlexStyle Air Styler
• Tan-Luxe: Get 40% off icons like The Face Drops, Gradual Tan and more

Editors' picks: Today's top deals

The deals are here but not all are equal – in fact, for our editors, so far these beauty buys outshine them all...

ghd Chronos: was £289 now £219.44 (save £69.56) | Amazon

Ghd's most advanced hair straightener to date, the Chronos Styler constantly adapts to your styling movements, adjusting the power and offering the optimum temperature of 185°C. The result? Fast styling, more protection against breakage, and a finish that boasts more shine and less frizz. What's more, this tool currently has 20% off. View Deal

COLOR WOW Dream Coat Supernatural Spray: was £27 now £18.90 (save £8.10) | Amazon

Offering an invisible cloak to moisture, this humidity repellent works to weatherproof your hair. Preventing static strands and unwanted frizz for up to three days, instead this styling spray delivers a shiny, glass-like finish. Plus, it now has 30% off! View Deal

Olay Super Serum: was £39.99 now £19.99 (save £20) | Amazon

The serum that everyone's been talking about has had its price cut by 50%, meaning you can grab one for just under £20. If ever there was a time to try it out (or stock up if it's already your go-to), it's now. View Deal

The Amazon Prime Day luxury beauty deals are here and our expert editors, product testers and beauty experts are bringing you the real-time deals that are actually worth spending your money on – be it a rare discount, a significant saving, or one of their favourite products going on sale.

Digital Beauty Editor, Aleesha , signing on here, to bring you the best luxury beauty deals from Amazon for the next couple of hours.

ghd Chronos Styler: was £239 , now £169.99 (save £69.01)

The cult brand's most recent take on a heat styling tool, this swiftly became one of the best hair straighteners on the market as soon as it hit shelves earlier this year. The lightweight tool is easy to use and straightens even thick and frizzy hair in minutes, leaving it with a salonesque smoothness and healthy-looking shine.

With smooth, rounded edges, it curls and waves hair easily too, without any kinks left behind - making this multi-use tool one of the best ghd straighteners we've tried.

At such a high price point, it's not the most attainable tool to splash out on, but it's an everyday staple for me - so as soon as I saw the discount, I told my friends to snap it up immediately.

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant: was £35 now £28 (save £7) | Amazon

Perfect for those with oily to combination skin, this Paula’s Choice exfoliant is packed with salicylic acid and BHA to help remove buildup of dead skin cells and fight unwanted breakouts. This is an essential for helping to decongest the complexion and revealing clearer and healthy-looking skin. Whilst it normally boasts a slightly heftier price tag, which isn’t reduced often, this is a product that is definitely worth investing in during Prime Day thanks to being marked down 20%. View Deal

Make sure to check the seller when you shop

With the many listings available on Amazon, it’s incredibly important to check the legitimacy and authenticity of the seller of which you’re buying from. Whether you’re purchasing your go-to beauty product under £10 or you’re splurging on one of the best hair tools , you want to know you’re investing in the real deal before you part ways with your money.

The easiest way to check the seller of each product is by checking two things on its listing page. First, double check whether there is a visible image of the brand’s logo at the top of the page, if so, this will click through to the legitimate brand’s homepage on Amazon. Secondly, you can also look for the light blue text that sits just below the name of the product, if it says ‘Visit the [insert brand name] store’, this link should also click through to the verified brand’s page. Happy (and safe) shopping!

OPI Nail Lacquer in shade ‘Funny Bunny’: was £12.50 now £7.69 (save £4.41) | Amazon

Known for their quality, long-lasting formula, it comes as no surprise that my nail care collection is full of OPI shades. But, if you’re looking to add one hue to your own collection, the brand’s iconic ‘Funny Bunny’ is a must-have. Whether you’re layering it or wearing it alone, if you’re a fan of minimalist manicures, this sheer milky white nail polish is the go-to shade. What’s more, it has 38% off today! View Deal

Sol de Janeiro Cheirosa '68 fragrance mist: was £38 now £28.50 (save £9.50)

The cult Maison Francis Kurkdjian Baccarat Rouge 540 has been my go-to perfume ever since I first smelt it way back in 2017. But, Sol de Janeiro's famous affordable Cheirosa '68 body mist is just as essential in my routine as its luxury inspiration.

With its delicious blend of fruits and florals that are grounded in a soft musky vanilla base, it really captures the woody sweetness of the expensive Maison Francis Kurkdjian icon. And while it's definitely not a replacement for the smooth and sophisticated scent, I find that it does help to accentuate the overall scent impression when I mist it over my clothes. Plus it's good for those work-from-home days when you want a little boost but don't want to waste the good stuff.

Sennen , Digital Beauty Writer, signing on to share all the best luxury beauty deals that I'm seeing on Amazon over the next couple of hours.

OUAI Medium Shampoo + Conditioner Set: was £56 now £44.80 (save £11.20) | Amazon

If your hair sits somewhere between fine and thick, treat your locks to this hydrating shampoo and conditioner duo from OUAI. Its hero formula offers a blend of oils, keratin and kumquat extract to help nourish, strengthen and add shine to your locks. Treat your hair to a new washing routine and save 20% - what’s not to love? View Deal

Urban Decay Vitamin C All Nighter Makeup Setting Spray: was £28.50 now £19.24 (save £9.26) | Amazon

Lock your makeup in place all day (and night) with this widely-loved setting spray, which currently has 32% off. Boasting up to 16 hours of makeup wear time, this formula is infused with vitamin C and cactus flower water to help hydrate and brighten your complexion, leaving a healthy glow. View Deal

Elemis Pro-Collagen Rose Cleansing Balm: Was £48 Now £35.19 at Amazon (save £12.81)

There’s a reason why Elemis’ range of Pro-Collagen Cleansing Balms are widely loved. But the reason I specifically fell in love with the product is for its ability to provide a deep cleanse in a soothing and gentle way, that won’t upset my sensitive skin. Not just that, but massaging its indulgent texture into your skin boasts a spa-like experience from the comfort of your own bathroom.

I find it effectively removes makeup (especially stubborn waterproof mascaras, without having to tug at my eyelashes), leftover sunscreen or general daily grime, whilst also softening the skin as it goes - basically doing multiple jobs in one. Compared to other cleansers which strip the moisture from my skin, this balm leaves my complexion feeling clean yet hydrated thanks to its infusion of English Rose Oleo Extract, superhero algae and nourishing plant oils, encouraging supple skin with a hydrated glow. It does, however, usually sport a somewhat hefty price tag, which is why I’m stocking up whilst it has 27% off.

Elizabeth Arden Eight Hour Cream: was £28 now £12.99 (save £15.01) | Amazon

There’s no introduction needed for Elizabeth Arden’s Eight Hour Cream, other than it’s the ultimate beauty multi-tasker. From chapped lips and cracked heels to shaping eyebrows and smoothing legs after shaving, if your skin is in need of some well-deserved moisture, this is your answer - and it now has a huge 54% off. View Deal

Whether you're on the hunt for one of the best hair straighteners or the best curling iron , Amazon Prime Day is a great opportunity to snag a new hair tool whilst making a significant saving. Many big names, such as ghd and Shark, have reduced the price tags of some of their best-selling products for just 48 hours. So, if you've been debating trading in your trusty hair tool for a newer version or perhaps you're looking for a quality styler to add to your haircare arsenal, take this as your sign.

Remington Shine Therapy Hair Straightener: was £79.99 now £23 (save £56.99) | Amazon

With ceramic coated floating plates, infused with Moroccan Argan Oil, promising even pressure on hair for smooth and sleek results, this Remington hair straightener puts soft and shiny locks at the forefront of its goals. The tool arrives with nine varied temperature settings, from 150-230°C, and heats up in 15 seconds - don’t worry, it also automatically shuts off after 60 minutes (a huge plus if you’re forgetful). Boasting a generous 71% off, it’s the biggest discount we’ve seen so far today. View Deal

ghd Curve Curl Tongs: was £159 now £117.99 (save £41.01) | Amazon

Looking to invest in a quality hair curler for a fraction of the usual price? This ghd Curve Curling Tong is currently offering a 26% discount. With a 26mm medium barrel and ultra-zone™ technology to ensure optimum temperature across the whole wand, this tool is set to create bouncy curls, even on shorter hairstyles. View Deal

Shark FlexStyle Limited Edition Teal Gift Set 5-in-1 Air Styler & Hair Dryer: was £319.99 now £229.99 (save £90) | Amazon

If you’ve had your eye on the Shark FlexStyle Air Styler, now is the perfect time to add it to your basket as you can make a huge £90 saving on the tool. Arriving with five styling attachments, four hair clips and a handy storage bag, this is the ultimate multi-styler gift set. Whether you’re blowdrying, straightening or curling your locks, its smart Frizz-Fighter finishing tool also works to smooth unwanted frizz and flyaways, leaving a high-shine, salon-worthy finish. View Deal

Invest in Gift Sets

We’re always looking for innovative ways to save money on beauty, especially when it comes to sale days, but one trick we’ve found to be particularly handy is investing in gift sets. No, we’re not saying you have to start your Christmas shopping this early, beauty sets are actually a great way to get more bang for your buck as they arrive with multiple products to try.

It’s also a great idea if you’re unsure on what products to invest in or if they’ll even work for you, as gift sets give you the opportunity to trial a range of mini products before you decide whether or not to buy the full-sized version. Take it from me, I’ve used many gift sets over the years and discovered many products that I fell in love with and went on to repurchase, whilst I found others that simply didn’t work for me. This trick is especially useful when it comes to pricier, high-end products that require a splurge, as you want to know that you’re definitely going to love the product before you part ways with your money.

We’ve found savings on skincare gift sets that offer the ‘try before you buy’ experience - from the likes of Neal's Yard Remedies, Murad and Q+A.

Murad Hydrate Trial Kit: Was £37 Now £22.19 at Amazon (save £14.81)

With a stellar three piece travel-size set focuses on boosting hydration and restoring smoothness for a healthy and youthful-looking complexion. Ideal for any skin types, this kit features an exfoliating cleanser, multivitamin oil and a hydrating moisturiser, together targeting fine lines and wrinkles to unlock a radiant glow. View Deal

Q+A Skincare Heroes Gift Set Bundle : Was £37.50 Now £24.37 at Amazon (save £13.13)

Known for natural, fragrance-free formulas, Q+A's skincare heroes set allows you to explore new ingredients with their hyaluronic acid cleanser, vitamin C brightening serum, ceramide face cream and a niacinamide daily toner - each working to hydrate, soothe and refresh your complexion. View Deal

Neal's Yard Remedies Rehydrating Rose Skincare Kit: Was £22 Now £16.50 at Amazon (save £5.50)

With a stellar quadruple lineup of facial wash, toner, facial oil and moisturiser, this Neal's Yard Remedies skincare kit is ideal for those with balanced skin that is prone to dehydration and dryness. Infused with nourishing rose, its formulas work to soothe, nurture and replenish the skin for a refreshed and radiant complexion. View Deal

Revlon Professional UniqONE Hair Treatment: Was £18.47 Now £6.95 at Amazon (save £11.52)

If, like mine, your goal is to achieve luscious locks but in a fuss-free and mess-free manner, let me introduce you to this Revlon leave-in conditioner, which has become a go-to in my haircare routine. My strands have the tendency to become quite knotty and difficult to brush through when wet - which, in turn, makes the styling process challenging. That’s where this Revlon mist comes into play, its moisturising formula works to hydrate dry, damaged and frizzy hair for a silky, soft and shiny finish - all which I can verify to be true. What’s more, its comforting scent leaves you feeling as though you have just stepped out of the salon, taking the experience to the next level. With a huge 62% off for Prime Day, and after taking its rightful place amongst the best hair styling products , there’s no doubt that this product is making its way into my basket.

FOREO LUNA 3 Facial Cleansing Brush: was £209 now £104.50 (save £104.50) | Amazon

Elevate your skincare routine with this facial cleansing brush, equipped with silicone touchpoints and gentle pulsations to help remove leftover makeup, sweat, oil and everyday dirt. The energising massage brush, which is soft on sensitive complexions, works your chosen product into your skin for enhanced absorption, resulting in a clear and cleansed face. If that hasn’t convinced you already, the tool is now 50% off for Amazon Prime Day. View Deal

Lucy , Contributing Beauty Editor, taking over now to bring you the top luxury beauty deals from Prime Day this afternoon.

Kate Somerville Goat Milk Moisturising Cleanser: was £38 now £26.60 (save £11.40) | Amazon

This non-foaming cleanser can be used day and night and works to gently remove makeup, dirt and oil, while also soothing irritation, to maintain a radiant complexion, without stripping the skin. It’s formulated with goat’s milk and manuka honey as well as jojoba and avocado oil to condition and nourish as it cleans. Our beauty team swears by it and with 30% off, it’s the perfect staple to add to your daily skincare routine this Prime Day. View Deal

From the best cleansers to high-performing serums and creams, Amazon Prime Day is a good chance to replenish your skincare routine for less. Names like CeraVe, Garnier and Paula's Choice (to name just a few) have already featured in this year's sales. In other words, should you be running low on one of your favourites, now is the time to stock up.

Garnier Micellar Cleansing Water: was £9.99 now £5.50 (save £4.49) | Amazon

This is widely-regarded among experts as one of the best (if not the best) micellar waters on the market. It's gentle, fuss-free and pretty reasonably priced – all the more so today with 45% off. View Deal

CeraVe Mosturising Cream: was £17 now £10.51 (save £6.49) | Amazon

With three essential ceramides and hyaluronic acid, this is one of the best fuss-free moisturisers on the market (and recommended by dermatologists to boot). Not only that, the bumper tub is even better value in the Prime Day sale. View Deal

Paula's Choice 2% BHA Liquid Exfoliant: was £35 now £28 (save £7) | Amazon

A skincare product that has legendary status, this is an ideal product to add into your routine if your complexion is oily and/or blemish-prone. 2% beta hydroxy acid works to break down debris in your pores to help decongest your skin. View Deal

AESTURA ATOBARRIER365 Cream: Was £25.99 Now £18.19 at Amazon (save £7.80)

If you like to have the latest skincare launches on your radar, let me introduce you to AESTURA, an incredibly trusted Korean brand that's just landed in the UK. Rooted in dermatological science, according to the brand its products are used in 80% of Korean hospitals – which I'm sure you'll agree already sounds very promising. With its key patented ingredient, DermaON®, which mimics the skin's makeup to help moisturise its barrier, the ATOBARRIER365 Cream promises to help hydrate the skin for up to 120 hours.

Despite having facial skin that is quite oily, I do experience occasional dry patches. But I also have eczema – which has kindly flared up in the past few weeks – so I've been testing this gentle formula (designed with sensitive skin in mind) for a few days now in a bid to soothe and nourish it. It's lovely and softening, moisturising dry areas well, and I have a feeling it's going to become a more regular feature in my skincare routine long term. If you're in the market for a new dermatology-backed moisturiser, my first impressions are that this one is worth snapping up while there's a Prime Day discount to be had.

ColorWow Dream Coat Supernatural Spray: was £27 now £18.90 (save £8.10) | Amazon

Promising to last through three shampoos, ColorWow's Dream Coat Spray is a bit of a hairstyling icon. It provides an invisible shield over your hair, helping to protect it from hot tools and humidity and resulting frizz to prolong your style. Not only that, it's discounted by a very decent 30%. View Deal

Save on alternative fragrance formats

Ask any beauty or shopping expert and they'll tell you that, if you can't stretch to the price tag of a specific perfume that you really love, opting for other formats of that scent is often a more affordable way to get your hands on it. Many popular perfumes come in other scented formulations, too – such as hair mists and body washes, creams and the best scented body lotions .

Not only that, but some of these options can also rightly call themselves multipurpose beauty products. A gorgeously scented body lotion won't just impart your favourite fragrance on your skin, it will nourish it, too. What's more, layering up different formats of the same scent will help to supercharge your perfume's lasting powers and will likely mean you won't feel the need to top up your fragrance as much – a great tip for those who want to know how to make a perfume last longer .

Take one of my favourite affordable fragrances , Caudalie's Thé des Vignes, for example. This scent also comes in shower gel and body lotion forms – both of which are currently discounted by at least 20% in the Amazon Prime Day sale.

Caudalie Thé des Vignes Shower Gel: Was £10 Now £8 at Amazon (save £2)

A gentle and soap-free body cleanser, this tube packs a scented punch – especially considering its price. A little goes a long way and, even without layering the perfume over the top, the smell lingers nicely for a while after use. View Deal

Caudalie Thé des Vignes Body Lotion : Was £19.99 Now £14.40 at Amazon (save £5.59)

Packing the fresh and uplifting fragrance into a body lotion form, this formula is enriched with hyaluronic acid and shea butter to both hydrate and nourish the skin. View Deal

Garnier Ambre Solaire Super UV Over Makeup Mist SPF 50+: Was £13 Now £5.48 at Amazon (save £7.52)

Most skincare enthusiasts know and live by the importance of applying one of the best facial sunscreens as part of their skincare routine, but in my experience people aren't don't follow the "reapply every two hours" part quite so religiously (unless it's very sunny and they're in direct sunlight). This great mist from Garnier's Ambre Solaire range is a brilliant way around any over-makeup-SPF-application conundrums. Lightweight and slightly cooling, you can generously spray this high-factor formula all over your face without worrying about disturbing your makeup – not to mention you can bag a 58% saving on this summertime staple at Amazon today. I think the phrase handbag essential is rather over-used, but hey, if the shoe fits...

Hi! Naomi , Digital Beauty Writer signing on to bring you all the latest and greatest Prime Day savings across everything, from luxe skincare picks to sharing our tips on how to scout the best deals - and speaking of deals...

Caudalie Beauty Elixir Prep, Set, Glow Face Mist: was £18 now £14.40 (save £3.60) | Amazon

Right now you can snag 20% off Caudalie’s cult-favourite Beauty Elixir Face Mist, touted for its ability to minimise the appearance of stubborn pores, whilst also brightening and smoothing the skin. Formula-wise, it boasts a blend of green grape, rose, rosemary and lemon balm essential oils to hydrate, soothe and boost the radiance of your complexion. Plus, nothing beats a refreshing spritz of face mist on those hot and humid days. View Deal

Olay Super Serum, Vitamin C Serum: was £39.99 now £19.99 (save £20) | Amazon

With half price off, Olay's Super Serum definitely deserves a spot in your Amazon Prime cart - especially with it boasting not one but five skincare benefits. Indeed, this serum is designed to tone, firmer, even, hydrate and smooth your face, thanks to its powerhouse blend of niacinamide, vitamin C, collagen peptide and vitamin E. View Deal

Farmacy 10% Niacinamide Night Mask : w as £23 now £18.40 at Amazon (save £4.60)

Unlike most face masks that require you to marinate your skin in the formula for up to 20 minutes before washing it off, this niacinamide-infused treatment from Farmacy is refreshingly low-maintenance. You simply apply it as a last step to your nighttime routine and go to bed - no rinse required - which I found actually encouraged me to use it regularly.

As for its effects on my skin, after just one use my face felt smoother and more hydrated, even my pores appeared smaller and more refined thanks to its ultra-nourishing blend of 10% niacinamide, 3% panthenol (which works to strengthen the skin’s moisture barrier) and antioxidant-rich blueberry seed oil. A little also goes a long way with this purple, gel-like cream as it quickly saturates your skin in a buttery glaze of hydration. I reach for it every time my skin is feeling congested or a bit irritated and dry, to give it an extra boost.

While there are some incredible skincare and makeup deals to be had, we've also spotted several of our nailcare favourites getting the Prime Day treatment - with savings across brands like OPI, Essie and Sally Hansen. If you're a frequent manicure-getter yourself, be it BIAB nails or classic gels, investing in a good-quality cuticle oil or strengthener can do wonders for the health and longevity of your nail looks and right now, you can do so for less.

OPI Repair Mode Nail Polish: was £29.90 now £15.50 (save £14.40) | Amazon

A go-to for many of our beauty team, OPI's bond-building serum is currently 48% off and works wonders for dry and damaged nails by smoothing, strengthening and improving the colour of your nails and the appearance of ridges. View Deal

Sally Hansen Advanced Hard as Nails Strengthener: was £7.99 now £4 (save £3.99) | Amazon

Another must-have, especially if you do your nails at home or are struggling with brittle nails, is Sally Hansen's Advanced Hard as Nails Strengthener, which works to strengthen and protect, as well as hardening your natural nails - to help prevent peeling, chipping and splitting. View Deal

OPI Pro Spa Nail Cuticle Oil: was £17 now £13.93 (£3.07) | Amazon

Infused with sesame, sunflower, cupuaçu and grape seed oils, this oil works to deeply condition your cuticles and is 18% off right now. View Deal

COSRX Advanced Snail 96 Mucin Power Essence: was £23.99 now £10.40 (save £13.59) | Amazon

A favourite on social media, this essence is currently £13 off at Amazon and works to repair and rejuvenate the skin - leaving you with a fresh and radiant complexion. As the name suggests, the formula boasts 96.3% Snail Secretion Filtrate, which is touted for delivering enhanced hydration. View Deal

OUAI Rue St. Honoré EDP: was £52 now £41.60 (save £10.40) | Amazon

If you're in the market for a new signature - particulary of the floral fragrance description - Amazon has you covered with £10 off OUAI's popular Rue St. Honoré scent.

With delicate notes of gardenia and violet, combined with irresistible hints of musk, this chic blend is designed to transport you to the streets of Paris and for just £41, we'd say that's a worthy investment. Plus, it’s also worth noting that violet perfumes have been a trending pick this summer - so really, it’s a win-win.

Naomi here - now I bid you a fond farewell for the evening but don't worry, our beauty team will be back bright and early in the morning to bring you another day of exciting savings. See you then!

Good morning! Sennen , Digital Beauty Writer signing on to share with you the latest (and best) Amazon Prime Day beauty savings, bringing you everything from cult classic skincare picks to deals on luxe hair tools...

It's officially day 2 of Amazon Prime Day, that means lots of exciting new beauty deals have cropped up overnight and there's plenty more savings for you to snap up. With bargains from brands such as Elemis, Kérastase, L'Oreal and St Tropez, including a luxe collagen face cream, widely-loved mascara and must-have hair volumiser, these are the deals worth adding to your basket...

L'Oreal Paris Revitalift Filler and Hyaluronic Acid Serum: was £31.99 now £11.99 (save £20) | Amazon

Infused with 1.5% pure hyaluronic acid, this serum from L'Oreal works to hydrate, smooth and replump the skin. Quickly absorbing into your complexion, its non-greasy formula can easily be slotted into your skincare regime (morning or evening) for that added boost of radiance. Plus, you can now make a huge 63% saving on it! View Deal

Maybelline New York Lash Sensational Mascara: was £9.99 now £6.81 (save £3.81) | Amazon

Lash Sensational is undoubtedly a cult classic in the beauty world. Known and loved for its lengthening and volumising results, thanks to its flexible curved wand, if you're looking for a new mascara let it be this one. Marked down 32% for today's sales, what's not to love? View Deal

COLOR WOW Xtra Large Bombshell Volumizer: was £24 now £18.24 (save £5.76) | Amazon

You can save 24% on COLOR WOW's viral volumiser in the Prime Day sales. Adding some oomph to fine, thin and flat locks, this foam adds weightless volume to each strand of hair, for a thick yet glossy finish. View Deal

Garnier Ambre Solaire Over Makeup Sun Protection Mist SPF50: was £13 now £5.48 (save £7.52) | Amazon

If you're jetting off on your holidays this year, this SPF50 sun protection mist is a must . Packed with hyaluronic acid for hydration, it can be applied over makeup for an added layer of lightweight and non-greasy protection from the sun. What's more, it currently has 58% off! View Deal

ELEMIS Pro-Collagen Marine Cream: was £165 now £116.01 (save £48.99) | Amazon

Prime Day is also a great time to save some pennies on your luxe investment purchases, just like this Elemis Pro-Collagen Marine Cream, which now has 30% off. This lightweight, yet ultra-hydrating, anti-ageing cream leaves the complexion rejuvenated, smooth and hydrated - whilst also working to reduce the appearance of fine lines and wrinkles. View Deal

St.Tropez Self Tan Express Mousse: was £33 now £12.22 (save £20.78) | Amazon

Although the UK's summer sun is yet to arrive, achieve a sun-kissed tan with this St Tropez Express Mousse. With results within 1-3 hours, this fake tan boasts a quick-drying and non-sticky formula that produces a natural, streak-free finish. Why not grab it whilst it has 63% off? View Deal

Kérastase Elixir Ultime Hair Oil: was £58 now £40.40 (save £17.60) | Amazon

If your locks are in need of some TLC, let us introduce you to this Kérastase Hair Oil. Popular for its soft, shiny and nourished results, this lightweight elixir can be used on dry or wet hair before styling, or as a leave-in treatment - and it's  now 30% off. View Deal

Q+A Oat Milk Cleanser: was £7.50 now £5.25 at Amazon (save £2.25)

Finding one of the best cleansers can be a tricky task if you have sensitive skin like mine, and you’re never sure on what is going to disrupt your complexion, so opting for a gentle product is a must. With a 98.8% natural and soothing formula, infused with a triple blend of organic oat milk and other oat-derived ingredients, this cleanser from Q+A does the job at kindly cleaning your skin of leftover makeup and impurities, whilst locking in your complexion’s moisture with vitamin E and ceramides. I always reach for this pick when I’m in need of some added moisture as it leaves my skin feeling refreshed and calm without stripping it of all its hydration, which is a huge plus in my books. With 30% off today, this cleanser will definitely be making an appearance in my Amazon basket.

Invest in multi-purpose products

Don’t get us wrong, we love a splurge, but we’re also super nifty when it comes to shopping for a beauty bargain - we get a certain thrill out of buying something for less than it’s worth (hence why we love Amazon Prime Day). But, one of the handiest tricks we’ve picked up over the years is investing in multi-purpose products - think using the best cream blush on both the apples of the cheeks and as a lip tint or blending the best bronzers around the perimeter of the face and as an eyeshadow on the eyelids. This is a great way to make the most out of your makeup bag as well as only investing in a select few quality products that can do more than one job. Getting more for our money and cutting our beauty bags in half? Sign us up.

Garnier Vitamin C Daily UV Brightening Fluid: was £12.99 now £8.92 (save £4.07) | Amazon

Garnier’s Brightening Fluid is a skincare and makeup hybrid, offering vitamin C and SPF50 protection against the sun, whilst also evening the skin with a subtle tint. Working to prevent dark spots, boost brightness and deliver instant radiance, you can wear it as a base underneath makeup or on its own. If you needed any more convincing, it currently has 31% off! View Deal

Dr. Pawpaw Multi-Purpose Balm: was £7.00 now £5.60 for two (save £1.40) | Amazon

A multi-purpose balm is a must in anyone’s makeup or skincare routine. This Dr Pawpaw option is the answer for treating chapped lips, dry skin, cracked heels, or even sweeping through your eyebrows to keep them locked in place. For less than £6, you can get two in the Prime Day sales - one for your makeup kit and one for your handbag, ideal for touch ups on the go. View Deal

L’Oreal Paris Infallible Blush Stick: was £7.28 now £6.10 (Save £1.28) | Amazon

This blush stick from L’Oreal boasts a creamy, blendable formula with micro pearls for a luminous healthy glow finish. Swipe on your cheeks for a flush of colour, eyelids for soft pop of pink, or on your lips for a subtle tinted pout. Set to be a true staple in your makeup arsenal, you can now grab one for 16% less than its original price tag. View Deal

While there are some great savings to be made on luxe skincare picks, if you're on the hunt for the best hair dryer , we've found great money-saving deals on some quality picks that are just waiting to be snapped up - across big brands such as ghd, Shark and BaByliss. So, why not save a few pennies on your next hair tool investment?

ghd Helios Hair dryer: was £179.99 now £126.34 (save £53.65) | Amazon

ghd is hailed for its top tier hair tools and the Helios Hair Dryer is no different. Offering a powerful, yet focused, airflow to allow for a speedy and controlled styling process. Its narrow nozzle attachment delivers a smoother and shinier finish, whilst also boasting an acoustic system to maintain low sound levels. If you’re thinking of investing, you can save 29% in today's Prime Day deals. View Deal

BaByliss Super Power Hair Dryer: was £65 now £34.99 (save £30.01) | Amazon

For salon-worthy results on a budget, this BaByliss Super Power Hair Dryer is a must. A huge pro to this tool is that it releases ionic conditioners throughout the drying process to help boost smoothness and shine, and reduce frizz. With a motor that’s built for longevity and a powerful airflow for quick drying, why not grab this while it has 46% off? View Deal

Shark SpeedStyle Ionic Hair Dryer: was £239.99 now £129.99 (save £110) | Amazon

This lightweight and ultra-fast hair dryer from Shark blowdries your locks in a matter of minutes, for a smooth, frizz-free, high-gloss finish. Not only does this tool act as a hair dryer, it is a multi-purpose styler. Arriving with five styling attachments, this tool enables you to create numerous hairstyles, from sleek and straight to bouncy defined curls. View Deal

Tan Luxe THE FACE Self Tan Drops: was £36 , now £21.59 (save £14.41) | Amazon

For a natural, sun-kissed summer glow, these clever self-tanning drops work to even your skin tone, cancel out redness and leave you with a radiant complexion. They’re super easy to use and totally customisable to achieve your desired tan, just add a couple drops into your daily moisturiser and let it work its magic. Plus, you can make a huge 40% saving across some of the brand's best-sellers in today’s sale - we'd say this is a worthy investment to your tanning routine.

When it comes to my hair washing routine, I've tried and tested an abundance of best shampoos for fine hair , and conditioners too, in order to find the one that just works . For context, I have fine hair (but lots of it) and my scalp tends to get oily quickly - I can typically only go two days before I have to wash it again. But, that all changed when I tried the Aveeno Clarify and Shine Apple Cider Vinegar Shampoo and Conditioner.

I found this duo to work perfectly for my strands, targeting each of my hair issues in just one wash. Thanks to its clarifying capabilities, I waved goodbye to greasy hair as the shampoo got to work on my decongested scalp, leaving it feeling cleansed and soothed without completely stripping it of its moisture. As for the conditioner, this gentle product left my locks looking and feeling hydrated, soft and with a glossy shine. All in all, these are two products that I will never substitute in my hair washing regime, so I'm stocking up whilst they're on sale!

Aveeno Clarify and Shine Apple Cider Vinegar Shampoo: was £7.99 , now £5.06 (save £2.93) | Amazon

Aveeno's Clarify and Shine Apple Cider Vinegar Shampoo is viral for a reason. Wave goodbye to an itchy, dry, congested scalp, packed with botanical ingredients, this gentle shampoo works to soothe and reduce any lingering product build-up - without stripping any of its natural oils. It's also now on sale, with 37% off! View Deal

Aveeno Clarify and Shine Apple Cider Vinegar Conditioner: was £7.99 , now £5.08 (save £2.91) | Amazon

Complete the must-have duo with the Clarify and Shine Apple Cider Vinegar Conditioner. With moisturising properties and made from colloidal oats, this conditioner has hydration at its core, working to replenish your locks for a shiny, healthy-looking finish. Today, you can grab a bottle for 36% less than it's usual price tag! View Deal

Digital Beauty Writer, Naomi signing on to guide you through an afternoon of super savings. I’ll be scouring Amazon’s deals to bring you the best prices across everything, from chic fragrances to the luxe skincare staples our team is planning to check out. For starters though, with the sun finally beginning to shine today, here are a few SPF essentials to consider…

While summer has been a tad disappointing (an understatement, we know) now is the time to invest in a new sunscreen and right now, Amazon is offering several tempting discounts on brands like Garnier, NIVEA and Elizabeth Arden...

Garnier Ambre Solaire Sun Protection Over Makeup Mist SPF50: was £13 now £5.48 (save £7.52) | Amazon

If you're in the market for an SPF that can be applied post-makeup routine, this is it. Garnier's Ambre Solaire mist offers SPF50 protection and can be sprtized over your makeup and right now, it's 58% off. View Deal

Elizabeth Arden Eight Hour Cream Sun Defense Face Cream SPF50 PA+++: was £26 now £18.08 (save £7.92) | Amazon

This oil and PABA-free lotion protects your skin from harmful UVA/UVB rays whilst boasting all the details you know and love about the iconic Eight Hour Cream Skin. View Deal

NIVEA SUN Protect and Sensitive Sun Spray: was £24.19 now £7.40 (save £16.79) | Amazon

For those with sensitive skin seeking an all-over sunscreen, this one from NIVEA is a true staple, offering SPF50 protection - and today, it's 69% off. View Deal

Living Proof Full Dry Volume & Texture Spray: was £28 now £21.80 at Amazon (save £6.20)

As a lover of the '90s blowout, I want as much volume as I can get in my hair, which is naturally straight and prone to falling quite flat post-wash. To add bounce to my hair I swear by four things, the TRESemme Volume Lift Mousse (also discounted at Boots right now), the Revlon One-Step Hair Dryer brush , some traditional velcro rollers and finally, Living Proof's Full Dry Volume Spray.

I use this as a last step, as its lightweight formula adds instant grab and texture to my strands, helping to lock my loosely curled layers (thanks to the rollers) in place and fortifying the volume I've gained from my hair dryer brush. It also provides heat protection up to 210° C, making it the perfect styling staple.

OPI Start To Finish 3in1 Nail Polish Treatment: was £16.90 now £11.20 (save £5.70) | Amazon

For all our manicure lovers out there, having a nail polish that triples as a nail strengthener, a protective base coat and a glossy top coat, in your kit is a true game-changer. OPI's Start To Finish offers just that, along with a formula enriched with vitamins E and A to nourish damaged and dry nails. View Deal

ghd Mini Styler Professional Ceramic Hair Straightener: was £149 now £102.99 (save £46.01) | Amazon

If you’ve got a holiday booked (first of all, we’re jealous), this mini styler from ghd doubles as the perfect travel companion - saving precious space in your luggage. As for the tool itself, don’t be fooled by its compact size. It can still deliver everything, from silky smooth styles to textured waves but is especially ideal for those with shorter hair and fringes. Its advanced ceramic heat technology evenly distributes heat across the plates at an optimal 185°C, meaning you’re still getting those salon-worthy results the brand is so renowned for, just packaged in a smaller, travel-friendly tool.

Search for bundles and the full sizes of your beauty staples

While there’s no shortage of savings to be found across all of our go-to brands, from Elemis to Garnier, one trick we’ve learnt with Amazon’s Prime Day events is to hold off on restocking our staples, or just buying the standard sizes, until we’ve checked to see if there are any multipacks and full-size options also available in the sale.

If you see your go-to moisturisers or cleansers included in the deals, for instance, chances are the next size up is also discounted - which could equate to better overall savings. Equally, a bundle of your beauty faves for the price of one (or for less than buying two would be, separately) is another great way to get a little extra bang for your buck this Prime Day - whilst also prolonging the need for your next restock.

So naturally, we’ve scoured Amazon’s vast array of discounts to find you some quick bargains on the likes of Elizabeth Arden, Redken and Kérastase...

Elizabeth Arden Eight Hour Cream Skin Protectant: was £56 now £25.97 (save £30.03) | Amazon

If you’re a fan of Elizabeth Arden’s iconic Eight Hour Cream, you’ll know the classic 50ml bottle retails for around £32, so right now you can actually snag two for less than one tube of the moisturiser would typically cost. View Deal

Elizabeth Arden Red Door EDT 100ml + 30ml, 2-piece Gift Set: was £31.43 now £24.99 (save £6.44) | Amazon

Another win for Elizabeth Arden lovers, right now you can snag £6.44 off this Red Door EDT set, which features both the 100ml and 30ml bottles - meaning one for your dresser and the other for your handbag! View Deal

REDKEN Acidic Bonding Concentrate Shampoo and conditioner set: was £39.71 now £33.62 (save £6.09) | Amazon

For those struggling with damaged and dry hair, this Redken Acidic Bonding set features both the shampoo and condition, which individually cost £25.70 on Amazon, for a bargain £33.60. View Deal

Kérastase Chroma Absolu Shampoo and Conditioner Set: was £48.38 now £38.70 (save £9.68) | Amazon

Right now you can save 20% off Kérastase’s Chroma Absolu shampoo and conditioner set, which promises to fortify the fibres of your hair, whilst also preserving its colour intensity and boosting shine. View Deal

While the evening of day two of Amazon's Prime Day event has arrived, there are still plenty of bargains to be found across luxury skincare, hair and makeup brands - several of which, we've pinned below, to make bagging the last-minute deals even easier...

L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum: was £31.99 now £11.99 (save £20) | Amazon

You can still score 63% off L'Oreal Paris' cult-favourite Revitalift serum which is infused with 1.5% pure hyaluronic acid to deeply hydrate and plump your skin. View Deal

OUAI Leave In Conditioner & Heat Protectant Spray: was £26 now £20.80 (save £5.20) | Amazon

Scented with OUAI's iconic North Bondi fragrance, this leave-in condition is currently 20% off and is perfect for adding extra shine and hydration to your dry, lack-lustre hair - without the need for a full hair wash. Its formula features a nourishing blend of tamarind seed extract, vitamin E and amino acids to smooth, detangle and strengthen your strands. View Deal

CLOUD NINE The Wide Iron Hair Straightener Gift Set: was £219 now £148.15 (save £70.85) | Amazon

Right now you can also still save £70 on the Cloud Nine Wide Iron straightener, which is touted as being kinder for styling thicker and longer hair. Meanwhile, its mineral-infused plates seek to seal the hair's cuticle, to nourish and lock in shine. Plus, with this deal you also get a black style case included. View Deal

OPI Nail Envy Nail Polish: was £21.90 now £13.41 (save £8.49) | Amazon

For anyone struggling with dry and brittle nails, OPI's popular Nail Envy polish works to strengthen your natural nails, with the help of ingredients like vitamins A, E and C, as well as biotin and calcium - and right now, it's 39% off. View Deal

EVE LOM Rescue Mask: was £68 now £44.20 (save £23.80) | Amazon

With savings of over £20, this EVE LOM mask is a must-have as it works to boost radiance with its blend of honey-infused Kaolin Clay -  to purify and condition your skin - and ground almonds, which work to gently exfoliate. It's ours. View Deal

Isle of Paradise Self Tan Butter: was £16.9 5 now £6.77 (save £10.18) | Amazon

Save 60% on Isle of Paradise's colour-corrective gradual tanning butter, which boasts a nourishing blend of coconut, eucalyptus and peppermint oils to hydrate your skin whilst leaving a glowy, natural-looking tan in its wake. View Deal

EVE LOM Time Retreat Intensive Night Cream: was £90 now £58.50 (save £31.50) | Amazon

With our coverage coming to a close this evening, we couldn't resist sharing this last, dreamy deal on EVE LOM's luxe night cream. With a mega £31 off, this product is a true Prime Day treat with its nourishing blend of wild indigo seed extract, hyaluronic acid, squalane, aloe vera, shea butter and tripeptide - which work to deeply hydrate, smooth and plump the skin.

Simply apply after cleansing and head to bed, repeating nightly to reveal a fresh, supple and radiant-looking complexion.

Digital Beauty Writer, Naomi here, wrapping up our coverage of the Prime Day beauty deals. We hope you found some incredible savings across all your skincare, hair and makeup favourites but if you're not quite finished with bargain hunting, there's still time to peruse our latest roundup of deals...