LIVE: Today's best Amazon Prime Day luxury beauty deals – top picks from ghd, Tan-Luxe, Elemis and more

1. Beauty deals quick list
2. Editor's picks: Today's best deals
LIVE: Latest Updates

The Amazon Prime Day luxury beauty deals of 2024 have landed – and our beauty team is bringing you the savings worth considering on their favourite, expert-approved products.

Whether you're seeking the top Amazon Prime Day beauty deals on everyday skincare staples, trusty haircare savings like a ghd sale or Shark hair dryer deals , or you want a new long-lasting perfume for less, we have all the essential shopping info you need for this week.

What's more, throughout the day we'll be sharing the top buys that we're adding to our own Amazon baskets and will be keeping them pinned here for you. Happy shopping, everyone...

Our beauty deals quick list

If you want to dive straight into the beauty savings, these are all the luxury brands with active Amazon Prime Day discounts to check out.

• Caudalie: Save up to 24% on the brand's hero skincare products
• Elemis: Up to 31% off skincare must-haves like cleansing balms and face oils
• ghd: Bag savings of up to 32% off straighteners and curling wands
• Paula's Choice: 20% off cult exfoliators, moisturisers and retinols
• Shark: 28% off hair tools like the FlexStyle Air Styler
• Tan-Luxe: Get 40% off icons like The Face Drops, Gradual Tan and more

Editors' picks: Today's top deals

The deals are here but not all are equal – in fact, for our editors, so far these beauty buys outshine them all...

ghd Chronos: was £289 now £230.99 (save £58.01) | Amazon

Ghd's most advanced hair straightener to date, the Chronos Styler constantly adapts to your styling movements, adjusting the power and offering the optimum temperature of 185°C. The result? Fast styling, more protection against breakage, and a finish that boasts more shine and less frizz. What's more, this tool currently has 20% off. View Deal

Tan-Luxe THE FACE Self Tan Drops, Medium 30ml: was £36 now £21.59 (save £14.41) | Amazon

For a natural, sun-kissed glow, these clever self-tanning drops work to even your skin tone, neutralise any redness and leave you with a radiant complexion. They’re super easy to use, just add a couple drops into your daily moisturiser and let them work their magic. Plus, you can bag a huge 40% saving in today’s sale. View Deal

Maybelline Lash Sensational Sky High Mascara: was £11.99 now £5.98 (save £6.01) | Amazon

The fan-favourite viral sensation has had its price cut by more than half, meaning you can snap it up for just under £6. If ever there was a time to try it out (or stock up if it's already your go-to), it's now. View Deal

The Amazon Prime Day luxury beauty deals are here and our expert editors, product testers and beauty experts are bringing you the real-time deals that are actually worth spending your money on – be it a rare discount, a significant saving, or one of their favourite products going on sale.

Digital Beauty Editor, Aleesha , signing on here, to bring you the best luxury beauty deals from Amazon for the next couple of hours.

ghd Chronos Styler:

The cult brand's most recent take on a heat styling tool, this swiftly became one of the best hair straighteners on the market as soon as it hit shelves earlier this year. The lightweight tool is easy to use and straightens even thick and frizzy hair in minutes, leaving it with a salonesque smoothness and healthy-looking shine.

With smooth, rounded edges, it curls and waves hair easily too, without any kinks left behind - making this multi-use tool one of the best ghd straighteners we've tried.

At such a high price point, it's not the most attainable tool to splash out on, but it's an everyday staple for me - so as soon as I saw the discount, I told my friends to snap it up immediately.

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant: was £35 now £28 (save £7) | Amazon

Perfect for those with oily to combination skin, this Paula’s Choice exfoliant is packed with salicylic acid and BHA to help remove buildup of dead skin cells and fight unwanted breakouts. This is an essential for helping to decongest the complexion and revealing clearer and healthy-looking skin. Whilst it normally boasts a slightly heftier price tag, which isn’t reduced often, this is a product that is definitely worth investing in during Prime Day thanks to being marked down 20%. View Deal

Make sure to check the seller when you shop

With the many listings available on Amazon, it’s incredibly important to check the legitimacy and authenticity of the seller of which you’re buying from. Whether you’re purchasing your go-to beauty product under £10 or you’re splurging on one of the best hair tools , you want to know you’re investing in the real deal before you part ways with your money.

The easiest way to check the seller of each product is by checking two things on its listing page. First, double check whether there is a visible image of the brand’s logo at the top of the page, if so, this will click through to the legitimate brand’s homepage on Amazon. Secondly, you can also look for the light blue text that sits just below the name of the product, if it says ‘Visit the [insert brand name] store’, this link should also click through to the verified brand’s page. Happy (and safe) shopping!

OPI Nail Lacquer in shade ‘Funny Bunny’: was £12.50 now £7.69 (save £4.41) | Amazon

Known for their quality, long-lasting formula, it comes as no surprise that my nail care collection is full of OPI shades. But, if you’re looking to add one hue to your own collection, the brand’s iconic ‘Funny Bunny’ is a must-have. Whether you’re layering it or wearing it alone, if you’re a fan of minimalist manicures, this sheer milky white nail polish is the go-to shade. What’s more, it has 38% off today! View Deal

Sol de Janeiro Cheirosa '68 fragrance mist: was £38 now £28.50 (save £9.50)

The cult Maison Francis Kurkdjian Baccarat Rouge 540 has been my go-to perfume ever since I first smelt it way back in 2017. But, Sol de Janeiro's famous affordable Cheirosa '68 body mist is just as essential in my routine as its luxury inspiration.

With its delicious blend of fruits and florals that are grounded in a soft musky vanilla base, it really captures the woody sweetness of the expensive Maison Francis Kurkdjian icon. And while it's definitely not a replacement for the smooth and sophisticated scent, I find that it does help to accentuate the overall scent impression when I mist it over my clothes. Plus it's good for those work-from-home days when you want a little boost but don't want to waste the good stuff.

Sennen , Digital Beauty Writer, signing on to share all the best luxury beauty deals that I'm seeing on Amazon over the next couple of hours.

OUAI Medium Shampoo + Conditioner Set: was £56 now £44.80 (save £11.20) | Amazon

If your hair sits somewhere between fine and thick, treat your locks to this hydrating shampoo and conditioner duo from OUAI. Its hero formula offers a blend of oils, keratin and kumquat extract to help nourish, strengthen and add shine to your locks. Treat your hair to a new washing routine and save 20% - what’s not to love? View Deal

Urban Decay Vitamin C All Nighter Makeup Setting Spray: was £28.50 now £19.24 (save £9.26) | Amazon

Lock your makeup in place all day (and night) with this widely-loved setting spray, which currently has 32% off. Boasting up to 16 hours of makeup wear time, this formula is infused with vitamin C and cactus flower water to help hydrate and brighten your complexion, leaving a healthy glow. View Deal

Elemis Pro-Collagen Rose Cleansing Balm: Was £48 Now £35.19 at Amazon (save £12.81)

There’s a reason why Elemis’ range of Pro-Collagen Cleansing Balms are widely loved. But the reason I specifically fell in love with the product is for its ability to provide a deep cleanse in a soothing and gentle way, that won’t upset my sensitive skin. Not just that, but massaging its indulgent texture into your skin boasts a spa-like experience from the comfort of your own bathroom.

I find it effectively removes makeup (especially stubborn waterproof mascaras, without having to tug at my eyelashes), leftover sunscreen or general daily grime, whilst also softening the skin as it goes - basically doing multiple jobs in one. Compared to other cleansers which strip the moisture from my skin, this balm leaves my complexion feeling clean yet hydrated thanks to its infusion of English Rose Oleo Extract, superhero algae and nourishing plant oils, encouraging supple skin with a hydrated glow. It does, however, usually sport a somewhat hefty price tag, which is why I’m stocking up whilst it has 27% off.

Elizabeth Arden Eight Hour Cream: was £28 now £12.99 (save £15.01) | Amazon

There’s no introduction needed for Elizabeth Arden’s Eight Hour Cream, other than it’s the ultimate beauty multi-tasker. From chapped lips and cracked heels to shaping eyebrows and smoothing legs after shaving, if your skin is in need of some well-deserved moisture, this is your answer - and it now has a huge 54% off. View Deal

Whether you're on the hunt for one of the best hair straighteners or the best curling iron , Amazon Prime Day is a great opportunity to snag a new hair tool whilst making a significant saving. Many big names, such as ghd and Shark, have reduced the price tags of some of their best-selling products for just 48 hours. So, if you've been debating trading in your trusty hair tool for a newer version or perhaps you're looking for a quality styler to add to your haircare arsenal, take this as your sign.

Remington Shine Therapy Hair Straightener: was £79.99 now £23 (save £56.99) | Amazon

With ceramic coated floating plates, infused with Moroccan Argan Oil, promising even pressure on hair for smooth and sleek results, this Remington hair straightener puts soft and shiny locks at the forefront of its goals. The tool arrives with nine varied temperature settings, from 150-230°C, and heats up in 15 seconds - don’t worry, it also automatically shuts off after 60 minutes (a huge plus if you’re forgetful). Boasting a generous 71% off, it’s the biggest discount we’ve seen so far today. View Deal

ghd Curve Curl Tongs: was £159 now £117.99 (save £41.01) | Amazon

Looking to invest in a quality hair curler for a fraction of the usual price? This ghd Curve Curling Tong is currently offering a 26% discount. With a 26mm medium barrel and ultra-zone™ technology to ensure optimum temperature across the whole wand, this tool is set to create bouncy curls, even on shorter hairstyles. View Deal

Shark FlexStyle Limited Edition Teal Gift Set 5-in-1 Air Styler & Hair Dryer: was £319.99 now £229.99 (save £90) | Amazon

If you’ve had your eye on the Shark FlexStyle Air Styler, now is the perfect time to add it to your basket as you can make a huge £90 saving on the tool. Arriving with five styling attachments, four hair clips and a handy storage bag, this is the ultimate multi-styler gift set. Whether you’re blowdrying, straightening or curling your locks, its smart Frizz-Fighter finishing tool also works to smooth unwanted frizz and flyaways, leaving a high-shine, salon-worthy finish. View Deal

Invest in Gift Sets

We’re always looking for innovative ways to save money on beauty, especially when it comes to sale days, but one trick we’ve found to be particularly handy is investing in gift sets. No, we’re not saying you have to start your Christmas shopping this early, beauty sets are actually a great way to get more bang for your buck as they arrive with multiple products to try.

It’s also a great idea if you’re unsure on what products to invest in or if they’ll even work for you, as gift sets give you the opportunity to trial a range of mini products before you decide whether or not to buy the full-sized version. Take it from me, I’ve used many gift sets over the years and discovered many products that I fell in love with and went on to repurchase, whilst I found others that simply didn’t work for me. This trick is especially useful when it comes to pricier, high-end products that require a splurge, as you want to know that you’re definitely going to love the product before you part ways with your money.

We’ve found savings on skincare gift sets that offer the ‘try before you buy’ experience - from the likes of Neal's Yard Remedies, Murad and Q+A.

Murad Hydrate Trial Kit: Was £37 Now £22.19 at Amazon (save £14.81)

With a stellar three piece travel-size set focuses on boosting hydration and restoring smoothness for a healthy and youthful-looking complexion. Ideal for any skin types, this kit features an exfoliating cleanser, multivitamin oil and a hydrating moisturiser, together targeting fine lines and wrinkles to unlock a radiant glow. View Deal

Q+A Skincare Heroes Gift Set Bundle : Was £37.50 Now £24.37 at Amazon (save £13.13)

Known for natural, fragrance-free formulas, Q+A's skincare heroes set allows you to explore new ingredients with their hyaluronic acid cleanser, vitamin C brightening serum, ceramide face cream and a niacinamide daily toner - each working to hydrate, soothe and refresh your complexion. View Deal

Neal's Yard Remedies Rehydrating Rose Skincare Kit: Was £22 Now £16.50 at Amazon (save £5.50)

With a stellar quadruple lineup of facial wash, toner, facial oil and moisturiser, this Neal's Yard Remedies skincare kit is ideal for those with balanced skin that is prone to dehydration and dryness. Infused with nourishing rose, its formulas work to soothe, nurture and replenish the skin for a refreshed and radiant complexion. View Deal

Revlon Professional UniqONE Hair Treatment: Was £18.47 Now £6.95 at Amazon (save £11.52)

If, like mine, your goal is to achieve luscious locks but in a fuss-free and mess-free manner, let me introduce you to this Revlon leave-in conditioner, which has become a go-to in my haircare routine. My strands have the tendency to become quite knotty and difficult to brush through when wet - which, in turn, makes the styling process challenging. That’s where this Revlon mist comes into play, its moisturising formula works to hydrate dry, damaged and frizzy hair for a silky, soft and shiny finish - all which I can verify to be true. What’s more, its comforting scent leaves you feeling as though you have just stepped out of the salon, taking the experience to the next level. With a huge 62% off for Prime Day, and after taking its rightful place amongst the best hair styling products , there’s no doubt that this product is making its way into my basket.

FOREO LUNA 3 Facial Cleansing Brush: was £209 now £104.50 (save £104.50) | Amazon

Elevate your skincare routine with this facial cleansing brush, equipped with silicone touchpoints and gentle pulsations to help remove leftover makeup, sweat, oil and everyday dirt. The energising massage brush, which is soft on sensitive complexions, works your chosen product into your skin for enhanced absorption, resulting in a clear and cleansed face. If that hasn’t convinced you already, the tool is now 50% off for Amazon Prime Day. View Deal

Lucy , Contributing Beauty Editor, taking over now to bring you the top luxury beauty deals from Prime Day this afternoon.

Kate Somerville Goat Milk Moisturising Cleanser: was £38 now £26.60 (save £11.40) | Amazon

This non-foaming cleanser can be used day and night and works to gently remove makeup, dirt and oil, while also soothing irritation, to maintain a radiant complexion, without stripping the skin. It’s formulated with goat’s milk and manuka honey as well as jojoba and avocado oil to condition and nourish as it cleans. Our beauty team swears by it and with 30% off, it’s the perfect staple to add to your daily skincare routine this Prime Day. View Deal

From the best cleansers to high-performing serums and creams, Amazon Prime Day is a good chance to replenish your skincare routine for less. Names like CeraVe, Garnier and Paula's Choice (to name just a few) have already featured in this year's sales. In other words, should you be running low on one of your favourites, now is the time to stock up.

Garnier Micellar Cleansing Water: was £9.99 now £5.50 (save £4.49) | Amazon

This is widely-regarded among experts as one of the best (if not the best) micellar waters on the market. It's gentle, fuss-free and pretty reasonably priced – all the more so today with 45% off. View Deal

CeraVe Mosturising Cream: was £17 now £10.51 (save £6.49) | Amazon

With three essential ceramides and hyaluronic acid, this is one of the best fuss-free moisturisers on the market (and recommended by dermatologists to boot). Not only that, the bumper tub is even better value in the Prime Day sale. View Deal

Paula's Choice 2% BHA Liquid Exfoliant: was £35 now £28 (save £7) | Amazon

A skincare product that has legendary status, this is an ideal product to add into your routine if your complexion is oily and/or blemish-prone. 2% beta hydroxy acid works to break down debris in your pores to help decongest your skin. View Deal

AESTURA ATOBARRIER365 Cream: Was £25.99 Now £18.19 at Amazon (save £7.80)

If you like to have the latest skincare launches on your radar, let me introduce you to AESTURA, an incredibly trusted Korean brand that's just landed in the UK. Rooted in dermatological science, according to the brand its products are used in 80% of Korean hospitals – which I'm sure you'll agree already sounds very promising. With its key patented ingredient, DermaON®, which mimics the skin's makeup to help moisturise its barrier, the ATOBARRIER365 Cream promises to help hydrate the skin for up to 120 hours.

Despite having facial skin that is quite oily, I do experience occasional dry patches. But I also have eczema – which has kindly flared up in the past few weeks – so I've been testing this gentle formula (designed with sensitive skin in mind) for a few days now in a bid to soothe and nourish it. It's lovely and softening, moisturising dry areas well, and I have a feeling it's going to become a more regular feature in my skincare routine long term. If you're in the market for a new dermatology-backed moisturiser, my first impressions are that this one is worth snapping up while there's a Prime Day discount to be had.

ColorWow Dream Coat Supernatural Spray: was £27 now £18.90 (save £8.10) | Amazon

Promising to last through three shampoos, ColorWow's Dream Coat Spray is a bit of a hairstyling icon. It provides an invisible shield over your hair, helping to protect it from hot tools and humidity and resulting frizz to prolong your style. Not only that, it's discounted by a very decent 30%. View Deal

Save on alternative fragrance formats

Ask any beauty or shopping expert and they'll tell you that, if you can't stretch to the price tag of a specific perfume that you really love, opting for other formats of that scent is often a more affordable way to get your hands on it. Many popular perfumes come in other scented formulations, too – such as hair mists and body washes, creams and the best scented body lotions .

Not only that, but some of these options can also rightly call themselves multipurpose beauty products. A gorgeously scented body lotion won't just impart your favourite fragrance on your skin, it will nourish it, too. What's more, layering up different formats of the same scent will help to supercharge your perfume's lasting powers and will likely mean you won't feel the need to top up your fragrance as much – a great tip for those who want to know how to make a perfume last longer .

Take one of my favourite affordable fragrances , Caudalie's Thé des Vignes, for example. This scent also comes in shower gel and body lotion forms – both of which are currently discounted by at least 20% in the Amazon Prime Day sale.

Caudalie Thé des Vignes Shower Gel: Was £10 Now £8 at Amazon (save £2)

A gentle and soap-free body cleanser, this tube packs a scented punch – especially considering its price. A little goes a long way and, even without layering the perfume over the top, the smell lingers nicely for a while after use. View Deal

Caudalie Thé des Vignes Body Lotion : Was £19.99 Now £14.40 at Amazon (save £5.59)

Packing the fresh and uplifting fragrance into a body lotion form, this formula is enriched with hyaluronic acid and shea butter to both hydrate and nourish the skin. View Deal