Imax, Muvi Cinemas Sign Four-Theater Deal in Saudi Arabia

Imax and muvi Cinemas, the major Saudi Arabia exhibitor, have signed a four-theater deal.

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The agreement will see muvi Cinemas open two Imax theaters with laser systems in Riyadh, another in Jeddah’s Mall of Arabia and a fourth system will open in Dhahran. All four locations are scheduled to open by 2025.

Imax already has 10 theater screens in Saudi Arabia, with another 22 to open through separate deals with major exhibitors like Vox Cinemas, a major Middle Eastern movie theater chain, and AMC Cinemas.

“This is a country with a passionate moviegoing audience that has embraced diverse fare in Imax ranging from Oppenheimer to Bad Boys to international films and, by partnering with a premier, nationwide exhibitor like muvi, we are strengthening our ability to meet that strong demand,” Rich Gelfond, CEO of Imax, said in a statement.

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muvi Cinemas, launched in 2019 with headquarters in Riyadh, is locally owned and operated by muvi Cinemas Co. “Imax is the most immersive cinematic experience in the world, and we’re grateful to join forces with them to bring Imax with Laser to key locations across Saudi Arabia, including the first Imax location ever in Dhahran,” Adon Quinn, CEO of muvi Cinemas, said in a statement.

Besides Hollywood tentpoles, Imax has also seen local language content from India and Japan shown on its screens in Saudi Arabia. Imax also estimates it can open at least 50 locations in the country as part of its local expansion.

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