Ice Cube’s Cube Vision Expands Relationship With Paramount, Sets First-Look TV Deal

Ice Cube and his Cube Vision production company are expanding their relationship with Paramount Global.

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Cube, his producing partner and Cube Vision COO Jeff Kwatinetz, and Paramount are already partnered on Cube’s Big3 basketball league, which airs on CBS. Cube Vision also produces the unscripted series “Hip Hop Squares” for VH1, while Cube lent his voice to the recent Paramount animated film Teenage Mutant Ninja Turtles: Mutant Mayhem.

With the new deal, Cube Vision now has a first-look TV deal with Paramount, under which the company will develop projects across all platforms. The first project under the deal is a scripted series now in development at Showtime Studios. The official description states the show “explores the cutthroat world of Hollywood through the Black experience and the depths an explosive cast of characters go in pursuit of power and the price of fame.”

“We are excited to expand on our successful partnership with Paramount through this unique television deal,” said Ice Cube and Kwatinetz. “This deal provides us with everything we need to bring amazing and authentic stories to television working with the best writers, showrunners, and television innovators in the entire business. We are thrilled to collaborate with Nina, Chris, and the rest of the All-Star Paramount Global team to build upon the great work we’ve done together.”

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The deal was negotiated by Matt Johnson and Patrick Ragen both at Johnson Shapiro Slewett & Kole LLP.

“Ice Cube is a bona fide powerhouse whose enduring impact on music, film, tv and sports resonates with generations of fans,” said Nina L. Diaz, president of content and CCO of Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world.”

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