A company based in Minneapolis, has just relocated to sunny Florida

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Coolibar, a Minneapolis-based company renowned for its SPF 50+ clothing, has made waves by relocating its headquarters to Miami's Wynwood neighborhood, specifically to The Annex. This move places them in a building partly developed by billionaire Jorge Pérez's The Related Group, adding to the trend of wealthy individuals shifting their business operations to Florida.

Having spent two decades in Minneapolis, Coolibar's decision to move south was driven by strategic advantages. Chief Brand Officer Sebastien Ozanne highlighted the benefits of year-round product testing and design afforded by Florida's sunny climate. This move marks a new chapter for Coolibar, aiming to stay ahead in product innovation and cater better to their sun-safe clothing customers.

The Annex, where Coolibar now resides, is a trendy hub in Wynwood known for attracting top-notch tenants like Founders Fund, Spotify, and Live Nation. Developed in part by Jorge Pérez's The Related Group, the building changed hands to San Francisco's Brick & Timber Collective in 2022, continuing its allure as a prime location for innovative companies.

While Coolibar's relocation offers potential growth opportunities, employee feedback on platforms like Indeed paints a mixed picture. While some appreciate the company's lively atmosphere, others have raised concerns about management changes, reflecting ongoing challenges in organizational dynamics.

Jorge Pérez, known for his philanthropy and advocacy for the arts, has made headlines beyond real estate, including significant donations and vocal critiques of budget cuts impacting the arts in Florida.

As Coolibar settles into its new home in Wynwood, all eyes are on how this move will shape its future endeavors in sun protection apparel, amidst Florida's vibrant business landscape and under the roof of Pérez's prestigious development.