Kevin Feige Hits Back at Marvel Critics

Marvel Studios President Kevin Feige is defending Marvel’s recent run of movies.

Speaking to Deadline , Feige detailed his plan to re-engage movie-goers critical of the company’s output post- Avengers: Endgame .

“I’ve never been a big believer in superhero being a genre in and of itself,” Feige says. “We made films that are based in graphic narrative format originally, but we make different types of movies, and I think the answer to that question is the same answer to movies in general: making engaging, entertaining films that have to be experienced in a theater with a crowd and is worth people getting into their cars and making the trip.”

For Feige, Deadpool and Wolverine represents the best opportunity to get fans back on board after the underwhelming box office results of The Marvels and Ant-Man and the Wasp: Quantumania.

“I think the experience that it’s going to give to people and hopefully encourage people to go see it again and again, that’s our job. That’s our job at Marvel, that’s our job as the 100-year old Hollywood industry — to remind people that we have the best storytellers and can provide the best entertainment in the world…I think we have to keep evolving and expanding the ways we do that.”

Ahead of Marvel’s panel at San Diego Comic Con, Feige also revealed Marvel has not one but two panels: one on Thursday and one on Saturday. “We’re going to be doing a fun Deadpool panel in Hall H to commemorate the opening and Shawn [Levy], Hugh [Jackman], Ryan [Reynolds] and I will be there,” said Feige, adding, “Hall H stands for the unveiling of important, fun pop culture moments.”

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