The Slowest-Selling New Cars in 2024

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The Ford F-Series is the best selling car so far this year, with 352,406 units sold in the first half, according to Car and Driver , though sales declined by 8% compared to the same period the previous year. Despite the overall decline in sales of the F-150, sales of the electric F-150 Lightning specifically were up. While this might be true, the F-150 Lightning was among the slowest-selling cars as of March.

To find the slowest-selling cars, 24/7 Wall St. reviewed iSeeCars.com's Fastest Selling Cars study, which analyzed 463,000 new and used car sales between October 2023 and  March 2024. We listed here the 20 slowest-selling new cars. All of the cars on the list take at least 90 days to sell, considerably longer than the industry average of 54 days. We also added second quarter sales volume and change from last year from GoodCarBadCar .

Lincoln leads car brands with three models on the list of the slowest-selling cars. The Lincoln Nautilus takes 90.3 days to sell, the Navigator sells in 97.4 days, and the Navigator L in 123.3 days. Chevrolet, Ford, Lexus, Infiniti, Buick, and Mercedes-Benz have two models each on the list, while Mazda, Genesis, Hyundai, GMC, and Jeep have one model each. By far, the slowest selling is the Jeep Cherokee at 169.7 day -- that is about 5.5 months or over three times the average of 54 days. (Also, See the 10 Most American Cars Today .)

According to iSeeCars.com, “Many of the slowest-selling models have been available for years in their current form and are due for a redesign.” The list also includes several electric models that despite being relatively new are not living up to their hype as when they were introduced. Among these are the two Mercedes-Benz EQS models -- the SUV and sedan -- which take well over 100 days to sell and are also the most expensive on the list, averaging $125,000 for the sedan and $128,000 for the SUV. (The two Lincoln Navigators are the next two most expensive models on the list.)

Why this matters

Knowing market conditions when going to buy a new car is important. Cars that tend to sit longest on dealership lots also have the potential for deepest discounts. Knowing which cars are slow to move can help in zeroing in on car and encourage further negotiations.

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