Introducing Bacan Guaro: Aguardiente Redefined

MIAMI--(BUSINESS WIRE)--Jul 17, 2024--

Bacan Guaro, an award-winning, super-premium, kosher-certified aguardiente, is set to transform how consumers view and enjoy this traditional Colombian spirit. New to the market, Bacan offers a contemporary twist on a quintessentially Colombian beverage known locally as “guaro,” making it an enticing choice for the discerning consumer.

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Bacan Guaro Co-Founders Ricardo March and Diana Espinosa March. The couple created Bacan to revolutionize how aguardiente is traditionally consumed by introducing a super-premium, luxury guaro that is smooth enough to be enjoyed neat and delicious enough to enhance cocktails. Using organic ingredients from South America and Europe, the result is a delightful and refined guaro that honors tradition while embracing innovation. (Photo: Business Wire)

Debuting in select U.S. markets this summer (Florida, New York, and New Jersey) and available for sale online through shopbacanguaro.com, Bacan Guaro is available in two strengths (24% ABV and 29% ABV), each retailing at $49.99/700ml. For consumers who wish to try both strengths, a 200ml luxury gift set is available for $54.99.

A New Perspective on Aguardiente

Aguardiente, which translates to “fire water,” is a traditional strong alcoholic beverage typically distilled from fermented sugarcane and often flavored with anise, giving it a distinctive licorice taste. A beloved part of Colombian culture and tradition known for its potent kick and fiery nature, it’s commonly consumed neat as a shot in social gatherings and celebrations.

Bacán, meaning “cool” or “awesome” in Colombian slang, is shifting this paradigm. Bacan Guaro is a super-premium, luxury guaro that is smooth enough to be enjoyed neat and delicious enough to enhance cocktails. Already winning awards in international spirits competitions for its taste, this innovative take redefines how aguardiente has typically been viewed and consumed. Bacan Guaro is a sophisticated spirit ready to be enjoyed for any occasion.

A Delicious Blend of Organic Ingredients

Bacan is gently crafted in small batches using meticulously sourced ingredients: first-press organic sugarcane juice, organic Spanish star anise, and water. Skillfully and slowly blended, the result is a crystal clear, elegant, and versatile sugar-free aguardiente available in two strengths:

• Bacan 24 (48 Proof): With an ABV of 24%, this version is characterized by its sweet anise aroma, accented with subtle notes of citrus. Its smooth entry reveals flavors of black licorice, delicate floral and herbal layers, and a lingering spice.

• Bacan 29 (58 Proof): With an ABV of 29%, this light, airy spirit features a delightful nose of anise, black pepper, and rosemary. The anise flavor follows through on the palate, complemented by hints of citrus and ginger, finishing clean and refreshing.

Aguardiente Redefined, The Origin

Bacan Guaro is the creation of Colombian entrepreneur and media personality Diana Espinosa March in collaboration with her Italian/Spanish husband and brand architect, Ricardo March. Together, they embarked on a mission to revolutionize how aguardiente is traditionally consumed. “Our aim was to elevate the aguardiente experience and introduce Bacan to a discerning audience that may have never encountered this unique spirit. It is one of my most cherished traditions from Colombia, and I believe it deserves to be appreciated globally,” says Diana. Determined to craft an exceptional guaro, they focused on using super-premium, organic ingredients to create a refined taste profile that appeals not only to Colombians but to discerning palates worldwide – and one that can be appreciated leisurely. After several years of experimenting, Diana and Ricardo perfected their recipe and process, blending ingredients from South America and Europe, mirroring their intertwined lives. The result is a delicious and refined spirit that honors tradition while embracing innovation.

Award-Winning Excellence

Bacan has already been recognized for its exceptional quality and craftsmanship with numerous prestigious awards, including:

Bacan 24 (48 Proof):

Platinum Medal , 2023 Ascot Awards

Double Gold Medal, 2024 SIP Awards

Gold Medal , 2023 Beverage Testing Institute

Bacan 29 (58 Proof):

Platinum Medal , 2023 Ascot Awards

Gold Medal , 2024 San Francisco World Spirits Competition

Gold Medal and Innovation Award , 2024 SIP Awards

Versatile and Enjoyable

In the past, aguardiente was not synonymous with versatility. It was mostly consumed as a shot – a quick and easy approach, but not one focused on taste or the broader experience of enjoyment. Because of Bacan Guaro’s refined texture and nuanced flavors, its ability to be used in myriad ways is clear. Slowly sipped neat and chilled, relished over ice, savored in cocktails, and, of course, used to toast in celebrations, Bacan shines. Its distinctive blend of flavors and cultural influences offers a unique drinking experience for those seeking something new and extraordinary. At the same time, seasoned aguardiente enthusiasts will appreciate Bacan as an elevated alternative that honors tradition while offering a modern taste of Colombia.

Award-Winning | Kosher-Certified | Sugar-Free | Low Calorie | Vegan | Delicious

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CONTACT: Amy Mironov

Ten27 Communications

amy@ten27inc.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE WINE & SPIRITS

SOURCE: Bacan Guaro

PUB: 07/17/2024 10:00 AM/DISC: 07/17/2024 10:00 AM

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