Daniel Craig is looking a little bit different these days.
The actor looked a far-cry from his James Bond days in the Loewe FW24 global campaign, as he showcased their new fall collection.
Brand ambassador and actress Greta Lee also stars in the global campaign separately. In the simple shots for the luxury fashion house, his signature crew cut style hair is longer coming down to his ears in a side bang.
The series of photos were shot by David Sims and according to the press release, the photos lack props so that "the photographic gaze focuses on the subjects and what they are wearing as an extension of who they are and how they want to be perceived."
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In one of the shots, the No Time to Die star, is looking straight on at the camera with his baby blues clouded by yellow tinted vintage-looking shades. He is seen wearing a colorful knit sweater, olive pants and a brown belt. There's a second photo that has Daniel cladded in another grandpa-like sweater, which featured green, black and brown patterns. Another photo, saw the 56-year-old wearing a light blue button-down shirt that complemented his eyes with multicolored patterned drawstring bottoms. The last shot has Daniel looking much more familiarly cool in a black leather jacket over a black shirt and tan trousers.
"Craig brings to life the work of artist Richard Hawkins, who inspired the collection, through a collage of personalities," Loewe's press release said. "He wears the knitted jumpers, the cargos, the leather blousons but also the boots, trainers and embroidered pants that are key, Americana-inflected pieces of the collection, with much bravado and a confrontational stance."
"With its crude directness, the campaign is a study on how characters and their clothes are intimately related," the statement continued.
Daniel's new campaign follows Director Rian Johnson offering a first look at Daniel as Detective Benoit Blanc in the upcoming and third installment of the Knives Out franchise. The film is titled called Wake Up Dead Man: A Knives Out Mystery and is set to be released in 2025.
The tweet had a had a black and white image of the British actor with longer locks framing his face, wearing a three-piece suit and holding a hat. Fans couldn't help but react to the new appearance and gush over the longer hairstyle. One fan wrote: "“HIS HAIR WHAT AN ICON.”
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