This Hair Mask Makes My Strands Insanely Soft & Smooth—& It’s $20 for Prime Day

I’m very low-maintenance when it comes to my hair. I shampoo and condition it every day and use a clarifying shampoo once a week. That’s it. No fancy serums, oils, or treatments in sight. However , BoldPlex’s 3 Hair Mask might finally be the product to break my lazy girl tendencies and earn a spot in my super basic hair routine.

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This hair treatment “works on a molecular level to help repair dry and damaged hair,” per the brand, and it conditions, moisturizes, and soothes strands. Now I might not have particularly dry or damaged hair , but I definitely noticed my locks feel softer and smoother after giving this mask a go. After all, any hair type can use this product and see long-lasting results—me included!

The best part is that it’s marked down from $30 to $20 this Amazon Prime Day . Stock up on this hair essential while it’s a whopping 33% off, and keep reading to see how I got on with testing the product.

How do you use this hair mask ? I rubbed this goop into my roots and down to my tips after washing my hair with The Shampoo from Nécessaire . After letting it penetrate my strands for five minutes (the brand suggests at least 10 minutes, but I’m impatient) and rinsing out the treatment, my hair felt insanely smooth. Somehow, my strands felt even smoother after using The Conditioner from Nécessaire as the final step in my hair routine. Now I know it can be hard to tell if a hair mask actually did its job when your tresses are still soaking wet. You can’t really make a verdict until you dry your hair.

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I completed the drying process using the Shark FlexStyle (which is on sale at Sephora , Ulta , and Nordstrom ) and Bold Uniq’s Coconut Heat Protectant Spray (which is also on sale for Prime Day), and I can confirm this hair mask is the real deal. My strands felt salon-level soft and smooth. I honestly couldn’t stop touching my hair. As for the appearance, my hair looked healthy and full, and trust me, the latter can be hard to achieve with naturally thin, straight hair like mine.

BoldPlex recommends using this hair mask once a week, but it’s really up to whatever your locks need. Regardless, the treatment restores, rebuilds, protects, and smooths hair. It strengthens strands so well that you should also notice reduced breakage. And if you have any hair damage from styling, coloring, chemically treating, or over-processing your locks, let this goop work its magic.

Remember to act fast and add BoldPlex’s 3 Hair Mask to your Prime Day cart before the major sale event end on June 17.