TAG on the Go: A New Energy Drink by Alex Tagliani Available at Metro

MONTRÉAL--(BUSINESS WIRE)--Jul 17, 2024--

Renowned Québec race car driver Alex Tagliani and his partners at Liquide Design today announced the all-new TAG on the Go energy drink, available exclusively at Metro stores across the province. This Québec-produced drink combines the benefits of vitamin, hydrating and energizing products in a single can.

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Alex Tagliani and his new energy drink TAG on the Go, now available in all Metro grocery stores throughout Quebec. (Photo: SGMEDIA - Agence Multimédia)

Taurine-free and created using natural and vegan ingredients, TAG on the Go is inspired by the race car driver’s need to stay hydrated while racing. In addition to being low in sugar and calories, the drink is the perfect blend of vitamins, electrolytes and amino acids, making it a healthy source of energy.

“As a race car driver and passionate entrepreneur, this is a product that is very dear to my heart and one that my partners at Liquide Design have taken great care in developing,” says Alex Tagliani, spokesperson for TAG on the Go. “I was looking for a product that meets my needs by providing a renewed source of quality energy to help me perform, whether while racing or simply for everyday life.”

“We took inspiration from the athletic demands of race car drivers and discovered that the energy drink market was lacking an all-in-one option that combines hydration, vitamins and energy without toxic ingredients,” adds Thierry Gautrin, President of Liquide Design. This drink meets the need for a multifunctional product that energizes, hydrates and revitalizes by providing the levels of minerals and vitamins we require to be at our best. It is therefore optimized for athletes as well as parents, young adults and workers in search of quality energy.”

Available at all Metro grocery stores across Québec, TAG on the Go is offered in two flavours: Orange & Citrus and Raspberry & Strawberry, sold in individual cans or in packs of four.

To celebrate this launch, Alex Tagliani is holding a contest open to everyone. The lucky winner will have the opportunity to enjoy an unforgettable experience alongside Alex Tagliani at the Trois-Rivières Grand Prix next August, including one night’s accommodation at a hotel and a pair of tickets to attend the Grand Prix. To participate, simply visit tagonthego.ca and register online.

About Liquide Design

Founded in 2022 in Blainville, Liquide Design’s mission is to create innovative, original and high-end products that reflect our customers’ needs. Our values, based on family, caring, sharing, and respect, are at the heart of our work and are reflected in each of our decision-making processes. For more information, visit www.liquidedesign.com.

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CONTACT: For interview requests:Laurence Sauvé

Torchia Communications

514-984-4122

laurence@torchiacom.com

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: RETAIL MOTOR SPORTS SPORTS FOOD/BEVERAGE

SOURCE: TAG on the Go

PUB: 07/17/2024 04:31 PM/DISC: 07/17/2024 04:32 PM

http://www.businesswire.com/news/home/20240717129220/en