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17 Brat Summer Style Essentials to Buy Before Amazon Prime Day Ends
By Olivia Cigliano,
1 day ago
Every summer seems to take on a new theme that’s adjacent with style trends. There’s been hot girl summer, tomato girl summer, and Barbie summer, but Charli XCX’s acclaimed new album has officially labeled 2024 as the summer of the “brat.” It’s all about stunting your most authentic self, going against the grain, and embracing a wild and free lifestyle. A key component to nailing the vibe? Acid green — a hue we found trending amid the sea of last-chance Prime Day fashion deals .
The “cult-classic” pop star is painting every city in glow-in-the-dark green, a shade she carefully selected from 65 swatches as an unexpected, harsh hue to play into brutalist themes present in her album of the summer. Last summer’s Barbie girls are aptly trading in their posh pink wardrobes for pieces that scream brat-itude for a vibe that feels both nostalgic and fresh. The top-trending aesthetic takes reference from back-in-the-day Tumblr girl trends, like ’90s sunglasses, smudged eyeliner, and chunky Dr. Martens boots, and nods to current internet It-girls and trendsetters like Julia Fox and Gabbriette .
The best part about the brat aesthetic is that it’s naturally accessible and easy to achieve, especially with flash Prime Day deals you can shop right now. For example, Charli XCX said on the Anything Goes podcast that upon writing the album, she envisioned the ultimate brat as a girl out on the town, dancing with her friends, and wearing a simple white tank top — so obviously we scoped out a Prime Day deal that’s the same price as your morning-after latte. That imagined muse went on to inspire more tracks, like “365,” a remixed anthem that calls out French manicures, and “Mean girls,” which invokes imagery of sheer white dresses and last night’s makeup.
Below, shop these last-minute Amazon Prime Day beauty , fashion, accessories, and tech deals that’ll have you “lookin’ like an icon” all brat summer long.
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In order to usher in brat summer, you have to post your version of “The Apple” dance to TikTok — or at least post a hot, perfectly undone selfie. This silicone hand mount allows you to film and shoot hands-free, so you can “put the camera flash on” and effortlessly “work angles.”
Charli XCX deemed a white tank top the official brat uniform. Save over $10 on this classic Gap style that’ll be a staple in your wardrobe no matter the season.
A signature of the head brat in charge (we’re talking about Charli) is her edgy sunglasses no matter the time of day, and this ’90s-inspired style nails the color of the summer.
Editor’s testing and review notes: “While testing long press-on nails, I noticed one common issue: They’re far more likely to break than shorter options. That’s not the case with Glamnetic. They’re the only lengthy press-ons I could wear for more than a week without dealing with chipping. The nails are thinner and lighter than other press-ons, but they stayed secure until I removed them. I always keep this French tip, almond style in rotation for a chic manicure that goes with everything.”
Even party girls have a schedule to keep. This waterproof Apple Watch band is waterproof and lightweight, and it’s bound to match match your brat summer ‘fit.
Charli XCX is a founding Tumblr girl — and so is Dr. Marten. These platform sandals bring the Y2K edge with exceptional durability that can hold up to all-nighters and spontaneous travel plans.
Gym shorts are trending on TikTok as an unexpected style to juxtapose a frilly top or button-down. These bratty shorts feature a breathable material that wicks sweat and built-in briefs — perfect for hot girl walks and latte runs.
Editor testing and review notes: “This is one of the best drugstore waterproof eyeliners for its color payoff and longevity. While testing the liner over the course of a week, I was able to wear it for a max of 12 hours without any flaking, transferring, or smudging. It also features all the fixings of a prestige liner, with a built-in smudging tip and a sharpener.”
Brat summer is all about catching flights and snapping pics, so this lime green camera bag will certainly come in handy for keeping your tech strapped to your side.
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s been reporting on top-trending Amazon Prime Day deals throughout the summer shopping event.
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