Dairy Queen and Shawn Johnson East Team Up for Miracle Treat Day to Support Children’s Miracle Network Hospitals

MINNEAPOLIS--(BUSINESS WIRE)--Jul 18, 2024--

American Dairy Queen Corporation (ADQ), an iconic leader in treats and food, today announced the return of Miracle Treat Day®, where fans can make their trip to a local DQ® restaurant more meaningful. On July 25, the one-day initiative will help raise essential funds for Children’s Miracle Network Hospitals® and joining DQ to spread the word about how to support children nationwide is entrepreneur, gymnast and mom Shawn Johnson East. Together, Shawn and DQ will rally fans to share hope and support for local children’s hospitals.

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Shawn Johnson East teams up with DQ and Children’s Miracle Network Hospitals to support the annual Miracle Treat Day campaign. Shawn joins Jesse, a Children’s Miracle Network Champion, at Monroe Carell Jr. Children’s Hospital at Vanderbilt to spread the word about Miracle Treat Day. On July 25, DQ fans can purchase their favorite Blizzard Treat at participating U.S. DQ locations and $1 or more will be donated to local children’s hospitals through Children’s Miracle Network Hospitals. (Photo Credit: Michael Simon)

On Miracle Treat Day, when fans purchase their favorite BLIZZARD® Treat at participating U.S. DQ locations, $1 or more will be donated to local children’s hospitals through Children’s Miracle Network Hospitals – a longtime charitable DQ partnership.* Working together over the past 40 years, the DQ system has raised more than $180 million for local children’s hospitals through Children’s Miracle Network Hospitals.

“I’m excited to team up with DQ again this year to show my support for Miracle Treat Day and rally fans to join me in doing good by enjoying a Blizzard Treat,” said Shawn Johnson East. “The simple act of buying a delicious Blizzard Treat on Miracle Treat Day helps raise funds and offers support as well as hope to children nationwide.”

For more details on this event and to find a participating U.S. restaurant in your area visit DQ.com.

Fans can download the DQ App to learn more and get reminders so they don’t miss out on this fan-favorite event.

#MiracleTreatDay On Social

To help spread awareness of the campaign, DQ is encouraging fans to share their own posts on social media through July 25 (Miracle Treat Day) using the hashtag #MiracleTreatDay. Additionally, individuals can share Miracle Treat Day (#MiracleTreatDay) social posts found on the DQ Instagram, Facebook, X and TikTok channels.

*For every BLIZZARD® Treat sold on Miracle Treat Day (July 25, 2024) at participating U.S. locations, $1 or more will be donated to local children’s hospitals through Children’s Miracle Network Hospitals (childrensmiraclenetworkhospitals.org).

For more information, visit Miracle Treat Day website at www.miracletreatday.com.

About International Dairy Queen

International Dairy Queen, Inc., headquartered in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,500 DQ restaurants in 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. We’ve raised over $9 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses – and we’re not done yet. All donations benefit local member hospitals to fund what’s needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services.

Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local member children’s hospital, visit cmnhospitals.org.

For additional information on DQ, please visit DQ.com.

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Instagram – @dairyqueen

Facebook – @dairyqueen

X – @dairyqueen

TikTok – @dairyqueen

IDQUS for Food, Treats & Beverages - US

View source version on businesswire.com:https://www.businesswire.com/news/home/20240718831225/en/

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KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA

INDUSTRY KEYWORD: WOMEN PARENTING CHILDREN MEN PHILANTHROPY RESTAURANT/BAR FOOD/BEVERAGE CONSUMER OTHER PHILANTHROPY RETAIL

SOURCE: International Dairy Queen

PUB: 07/18/2024 10:00 AM/DISC: 07/18/2024 10:00 AM

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