MGM Resorts Announces Partnership With New York Yankees

MGM Resorts International announced their new partnership with the New York Yankees. According to the press release, the two organizations will collaborate to deliver exclusive VIP experiences to MGM Rewards members and baseball fans.

MGM Resorts will have brand placement at Yankee Stadium on LED signage, back of the pitcher’s mound

Exclusive VIP experiences include the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium.

MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first, and third base rotational signage. Its logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.

“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans,” said Bill Hornbuckle, MGM Resorts CEO & President.

“Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”

Michael Tusiani, Yankees Senior Vice President of Partnerships, said:

“We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties — especially for the nearby Empire City Casino.”

Empire City Casion plans to host New York Yankees-themed activities involving active, alumni MLB players

Moreover, MGM Resorts’ Empire City Casino plans to host Yankees-themed fan activities and experiences involving active Major League Baseball players, along with alumni.

Ed Domingo, President and COO, MGM Resorts’ Empire City Casino, added:

“This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”

In November 2018, MGM Resorts and Major League Baseball formed a strategic partnership in the U.S. and Japan. The company became the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.”

Of course, MGM Resorts has been an “Official Partner of MLB Players, Inc.” since 2022. The company remains dedicated to promoting responsible gaming education as well.

MGM Resorts utilizes GameSense to facilitate positive, transparent, and proactive conversations with guests and customers about responsible gambling.

GameSense is an industry-leading responsible gaming program first developed and licensed to the gaming company in 2017 by the British Columbia Lottery Corporation (BCLC).