15 Ways Boomers Love to Spend Money That Millennials Would Scoff At

A recent Bank of America study revealed that while Baby Boomers control most of the nation's wealth, their spending habits might surprise you.

Millennials, burdened by student loans and the high cost of raising kids, are struggling to keep more money in the bank .

So, how exactly does each age group approach their hard-earned cash? Let's dive in and explore the spending habits of different generations.

1. Cable TV

Cable has been dying a slow death for a while now, but baby boomers have been keeping it alive. A recent study by Statista revealed that 40% of baby boomers watched cable daily, compared with just 25% of millennials.

2. Landlines

Who uses a landline anymore? Baby boomers do. A report released by the CDC revealed that about 45% of people over age 65 lived in a home with only wireless phones, compared to 83-87% of millennials.

That said, two-thirds of baby boomers own a smartphone — they just prefer to keep one foot in each era of technology.

3. Cruises

Baby boomers remain the largest demographic of cruise vacationers, but millennials' interest in this form of travel has been growing since the pandemic.

While boomers may have more money to spend on travel, millennials want cruises, which offer an all-inclusive option for family vacations with children.

4. Travel

While millennials are known for their love of travel, they're scrimping to do it on a shoestring budget. Baby boomers spend about a third more per trip than millennials do.

5. Greeting cards

The stereotype of getting a birthday card in the mail from Grandma still rings true in 2024. Baby boomers still purchase the most greeting cards of all the generations.

And even though they buy fewer of them, millennials are willing to spend more on each, averaging $6 per card.

6. Checks

Older generations are more familiar with checks and more likely to use them, so, unsurprisingly, baby boomers use more of them for payment than millennials do.

According to a Federal Reserve Bank of Atlanta report, each year of age makes a person half a percent less likely to prefer checks.

7. In-store impulse buys

Oddly, Gen Z and baby boomers have one shopping habit in common: They prefer to shop in a brick-and-mortar store, while millennials and Gen X prefer shopping online.

This trend of preferring an in-person shopping experience holds true, whether at a department or a discount store.

8. Business suits

Very few people wear full business suits to work every day now, but the last holdouts are bound to be boomers.

Millennials are known for wearing business casual (or completely casual) clothing to work — a trend reinforced by companies that have relaxed dress codes to lure employees back to the office.

9. Lottery tickets

Almost half (49%) of all U.S. adults buy lottery tickets, but this method of gambling is much more popular among certain demographics.

According to a Gallup poll, millennials are much less likely to have bought a lottery ticket in the last year than their baby boomer counterparts (33% vs. 61%).

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10. Beer

Unlike baby boomers before them, millennials prefer other types of alcoholic beverages over beer — unless, of course, you’re talking about craft beer. In this case, millennials are the top consumers.

11. Golf equipment

While Tiger Woods and Annika Sorenstam have brought some much-needed diversity to the sport, baby boomers are still the top purchasers of golf equipment.

As the sport is regarded as a common pastime in retirement, it’s no wonder that boomers spend more time and money on golf than other generations.

12. Bar soap

Liquid soap didn’t hit its stride until the 1980s, so it’s no wonder that more boomers use bar soap than millennials. Younger generations think that liquid soap is less messy and harbors fewer germs.

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13. Motorcycles

You might expect the opposite, but millennials have less interest in motorcycles than baby boomers. This could be due to all the student debt millennials are still paying off — or boomers could just be way cooler than anyone gives them credit for.

14. Extra electricity

Boomers use more electricity than millennials, thanks to larger homes, luxury appliances, and extra energy-using amenities like a pool or hot tub. This discrepancy costs boomers around $500 more annually.

15. Newspapers and magazines

According to data from Statista, 45% of baby boomers have an active newspaper or magazine subscription compared with just 33% of digital-native millennials.

Bottom line

While technology and trends evolve rapidly, spending habits are often ingrained by the economic realities of a generation.

Boomers, now in retirement, prioritize discretionary spending, while millennials, facing student loans, child-rearing, and rising costs, must find ways to save effectively if they are to get ahead financially .

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