How Logic’s Acquisition by Accenture Will Help Retailers Boost Sales

Accenture said it has entered into an agreement to acquire Logic, which the company describes as “a retail technology services firm that works with retailers to drive customer loyalty, boost revenue and increase agility through the use of technology.”

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Accenture said Logic’s capabilities will enhance the company to help drive technology-driven transformations for retailers and brands.

Terms of the deal were not disclosed.

Jill Standish, global lead of Accenture’s Retail industry practice, said business disruption is intensifying “and requires retailers to embrace a strategy of continuous reinvention to deliver value across every part of the business with digital technology at the core.” Standish said the addition of Logic’s expertise and industry-specific skills “will further enhance our ability to deliver comprehensive retail solutions and drive transformative outcomes for our clients to thrive in this dynamic marketplace.”

Bill Szlaius, cofounder and chief executive officer of Logic, said for more than 25 years, “our focus at Logic has been helping our retail clients move faster, innovate smarter and thrive in the face of retail disruption . Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team.”

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Logic was founded in 1997 and is based in Minneapolis with offices in 11 countries that serve more than 150 retailers worldwide.

Accenture said in a statement that Logic will expand its retail capabilities “with the addition of essential skills in core technologies and platforms, as well as artificial intelligence (AI) and generative AI, to drive innovation for clients.”

“Today, all business strategies lead to technology. Companies will need to transform every part of their enterprise using cloud, data and AI to optimize operations and accelerate growth,” said Karthik Narain, group chief executive — Technology at Accenture. “Logic’s digital, data and cloud capabilities, coupled with its deep industry experience, will complement Accenture Technology ’s capabilities and further expand our ability to deliver impactful results to our clients.”

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