M88 Signs Digital Creator, Actress Yuri Lamasbella

EXCLUSIVE : Yuri Lamasbella has signed with M88 for representation, Deadline has learned.

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A content creator and actress, Lamasbella is known for her viral comedic parodies of reality television moments, particularly her sketches centered on the Kardashian family. She currently boasts eight million followers across social platforms and over 157 million likes on TikTok.

Lamasbella transitioned into writing and performing original comedic sketches after making a name for herself as a beauty creator on YouTube, earning accolades from high-profile media outlets including Access Hollywood and Entertainment Tonight. Her influence extends beyond entertainment, having collaborated with top-tier brands, including Celsius, L’Oreal, AT&T, and Amazon.

A prominent figure in the digital content landscape, who served as a featured creator at VidCon 2023 and a panelist at the 2024 Cannes Lions conference, Lamasbella launched her own brand Myeahh last year and is poised to unveil new products this year.

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Founded in 2020 by former WME partner Phillip Sun and Macro founder and CEO Charles D. King, M88 reps storytellers, actors, writers and multi-hyphenates, with an emphasis on diverse talent. 2024 has been a strong year for the company, which has seen Warner Bros snap up rights to its period thriller teaming clients Ryan Coogler and Michael B. Jordan, as well as client Blitz Bazawule’s Black Samurai . The year has also been big for client Issa López, who landed an overall deal with HBO and was tapped to showrun a fifth season of True Detective on the back of stellar ratings and reviews for fourth installment Night Country , starring Jodie Foster and Kali Reis. Recently, the show scored a staggering 19 Emmy nominations , with nods for López and both of her leads, among others.

Other recent signings at M88 include filmmaker Alexandre Moratto, actors Winston Duke and Simu Liu, and actor, environmental advocate and social entrepreneur Stephanie Suganami, to name just a few.

M88 Signs Filmmaker Alexandre Moratto