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New York Post
NBC’s Peacock 33% price hike to take effect ahead of 2024 Summer Olympics — here’s what to know
By Thomas Barrabi,
6 hours ago
NBC’s Peacock streaming service implemented a major price hike for new subscribers this week — days before the hotly anticipated 2024 Summer Olympics are set to begin.
On Thursday, the Comcast-owned streamer began charging new subscribers $7.99 for Peacock’s standard ad-supported tier, called “Premium.” That’s a 33% increase compared to its old price of $5.99 per month. The “Premium” tier’s annual cost jumped $20 to $79.99, up from $59.99.
The ad-free “Premium Plus” plan is even more expensive, with an updated price tag of $13.99 per month. Before the hike took effect, it cost $11.99 per month. The annual cost also increased $20 to $139.99 per year, up from $119.99 per year.
For existing Peacock subscribers, the price increase will take effect a bit later – on or after Aug. 19, depending on their next billing date.
NBC announced the pricing changes last April. It marked the second time in the last two years that the network has raised subscription prices for Peacock.
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