Fans Choose Lasso & Sofia Reyes’ ‘Siempre Llegas Tarde’ as This Week’s Favorite New Music Latin

Lasso and Sofía Reyes ‘ “Siempre Llegas Tarde,” a fusion of cumbia and pop, has topped this week’s new music Latin poll.

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In a poll published on Friday (July 19) — in support of the weekly New Music Latin roundup and playlist , curated by Billboard Latin and Billboard Español editors — music fans voted for the Venezuelan artist’s team-up with Reyes as their favorite music release of the week.

“Siempre Llegas Tarde” generated over 48% of the votes, beating out other new releases that dropped that week such as Ivan Cornejo’s highly anticipated new album MIRADA , Rauw Alejandro’s new single “Déjame Entrar” and Maria Becerra and Gloria Trevi’s first collab “Borracha.” Coming in closely behind in second place was DOMELIPA and Ozuna’s first-ever collab, titled “Ese Vato,” which raked in 37% of the votes.

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With “Siempre Llegas Tarde” (you’re always late), Lasso showcases a versatility that goes beyond the Latin pop ballad realm. Produced by Andres “Chano” Guardado, Lasso and Reyes immerse themselves in cumbia. “You’re always late, tell me where you are?/ Every time that I feel lonely and need you more/ You’re never here,” they sing in the chorus. The catchy cumbia-pop tune narrates a story about a couple who loves and cares for each other but simply doesn’t understand each other.

Last week, music fans voted for TIMØ’s “Superpoder,” which won the poll with more than 40% of the votes. See the final results of this week’s new music poll and check out Lasso and Sofía Reyes “Siempre Llegas Tarde” below.

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