Have you noticed Halloween decorations creeping onto store shelves earlier and earlier each year? You’re not alone! Welcome to the world of ' Summerween '—where ghouls and goblins make their debut long before the leaves start to fall. But what exactly is Summerween, and why is it gaining popularity?
Summerween is a playful blend of summer vibes and Halloween thrills. Imagine sipping your favorite icy drink while surrounded by spooky skeletons and glowing pumpkins. It’s the best of both worlds! This quirky trend is catching on, giving Halloween enthusiasts an extra reason to celebrate and decorate months in advance.
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Summerween Meaning
Summerween has a few different meanings. For some, it's a specific day of celebrating Halloween early—usually on either June 22 ( thanks to a Gravity Falls episode ) or July 31 (at least keeping the same day as the legit holiday)—but it could take place on any summer date.
For others, it's referring to a season—how they describe an extended period of time in the warmer months while they're either stocking up on spooky decor and shopping new Halloween collections that drop in the summer, or they're simply referencing the time of year when Halloween products start lining the shelves of local retailers.
@splashofspooky HAPPY SUMMERWEEN🏖️🎃 Summerween is a blend of summer and Halloween — just as the name suggests. The holiday is believed to have originated from the show “Gravity Falls,” which aired a Summerween episode in 2012. The spooky community embraced the idea and turned it into the hugely celebrated tradition it is today. These videos are from a lil Summerween cookout I had with family and friends last week. How are you celebrating Summerween this year? #spookyseason
♬ Hauntina Summerween - Hauntina
When Is Summerween?
Summerween can either be described as a season of Halloween preparation in the summer months, or a specific day of celebrating the autumn holiday in advance—usually June 22 or July 31, or another date in the summer that works to throw a Summerween party.
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Why Are Big Brands Dropping Halloween Decor Earlier and Earlier Each Year?
Ever walked into a store in July and thought, “Wait, why are there pumpkins here?” It’s not a glitch in the Matrix—it’s a calculated move by big brands to cater to Halloween enthusiasts who just can’t wait until October.
Riding the Hype Wave
First off, early Halloween decor taps into the excitement that builds up months before the actual holiday. By introducing these products earlier, brands can ride the hype wave and keep the momentum going. Think of it as a way to keep the spooky spirit alive and well, even in the sweltering summer heat.
More Time, More Sales
Secondly, more time on shelves equals more sales. Retailers know that giving customers a head start means increased opportunities to purchase, plan and, most importantly, splurge on all things Halloween. After all, who can resist those adorable ghost-shaped lights or that perfect witchy wreath?
Social Media Buzz
Lastly, social media plays a huge role. Early Halloween décor allows influencers and everyday shoppers alike to share their finds, sparking conversations and encouraging others to join in on the fun. This creates a snowball effect, turning a simple shopping trip into a spooky spectacle.
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Where To Shop Summerween 2024
Ready to jump on the Summerween bandwagon? Here are some top retailers already offering a frightful selection of Halloween decor to transform your summer into a spooky paradise.
Joann Fabrics
Joann Fabrics is a go-to spot for DIY enthusiasts and craft lovers. Their early Halloween collection features everything from eerie fabric patterns to macabre home décor (we are in love with this super simple ceramic ghost ). Whether you’re stitching up a new costume or decking out your patio, Joann’s has got you covered.
Pottery Barn
Pottery Barn is another haven for "early Halloweeners". Their Summerween stock includes everything from the ever-popular Gus the Ghost (complete with his adorable pumpkin pillow) to stoneware and so much more. While a bit on the pricier side, it is the perfect place to get inspiration for some dupes of your own.
Home Depot
Home Depot isn’t just for home improvement—it’s also a treasure trove of Halloween goodies. From twelve-foot-tall skeleton animatronics ( say hi, Skelly ) to elaborate light displays, their selection is sure to send shivers down your spine. Get a head start on transforming your home into the neighborhood haunted house with their early offerings.
Lowe's
Lowe's is keeping up with the Summerween trend too. Their shelves are stocked with spine-chilling decorations, alien abduction inflatables , tombstones, and even rocking reapers . It’s the perfect place to start if you’re looking for all sorts of different Halloween goods.
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HomeGoods
HomeGoods offers a delightful mix of spooky and stylish. Their Summerween collections includes chic yet eerie home decor items, from ghostly candleholders to elegant skull-themed tableware. It’s a great spot to find unique pieces that will add a touch of sophistication to your Halloween setup.
Costco
Costco is getting in on the action with a range of Halloween x Disney-themed products. Imagine Mickey and Minnie dressed as vampires or Jack Skellington grinning from a pumpkin patch. They're also in on the massive figure market, with ten-foot-tall animated aliens to giant groundbreaking skeletons .
Many More
Other retailers, including Target and Michaels, have plenty of Halloween decorations available. You can call ahead to ask, check retailers' social media pages, browse their websites or pop over for an in-person visit to see who else is offering scary-good products right now for a memorable spooky season.
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