Myzone Holds Olympics-Themed Challenge for Gym-Goers Worldwide

Participants in the ‘MEPs to Medals Challenge’ can form teams, track their workout progress and win coveted podium spots

To celebrate the upcoming Olympics in Paris, fitness technology company Myzone is running a Games-themed challenge for workout enthusiasts across the globe.

The “ MEPs to Medals Challenge ,” Myzone’s first-ever Olympics challenge, will take place from Friday, July 26, to Sunday, September 8. Gym-goers of any experience level can join in on the community event, using Myzone’s heart rate technology to track their achievements and race for spots on the “podium”.

Myzone, a fitness technology company known for its heart rate-tracking tech, aims to encourage users to push themselves physically and mentally. The brand offers software for gyms including motivational class screens and fitness equipment, as well as its popular app that can be downloaded to smartwatches . Myzone also sells its own brand of heart rate monitors, available in watch, scale, and clothing form.

As participants exercise utilizing a form of Myzone tracker, they can collect Myzone Effort Points, also known as MEPs, which rise with heart rate. The higher the heart rate, the more MEPs users receive.

Myzone has hosted multiple events throughout the years, including the Capitol Hill Congressional Physical Activity Challenge .

Dave Benham, owner of 300 Core clubs in the UK, says the fitness company’s challenges have been beneficial to his members.

“Myzone challenges always create a buzz in our clubs,” Benham said. “They’re a fantastic way to bring our clients together, boost attendance and strengthen connections. We all love to test our physical capabilities and both Myzone and the Myzone challenges give us that extra edge to see just how far as a team we can go.”

This summer and fall, Myzone is encouraging gyms with the brand’s equipment to promote the event to their members, suggesting putting together teams to earn as many MEPs as possible. Members with the highest average MEPs can be rewarded with “podium spots” in homage to the Paris Games.

Ben Hitchcock, Myzone’s chief marketing officer, says this Olympic challenge exhibits Myzone’s desire to encourage fitness enthusiasts all over the globe.

“Our MEPs to Medals Challenge embodies the spirit of the Games by celebrating the myriad of ways people can achieve glory through exercise while reinforcing the importance of community, teamwork and effort,” Hitchcock said. “We want to light the flame of enthusiasm and support clubs across the world to encourage their communities to embark on a challenge of Olympic proportions.”

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