Eileen Fisher is not just your mother’s favorite clothing brand. The minimalist quiet luxury-coded brand has found its way beyond the closets of chic-meets-boho 60-year-old women and onto TikTok. The result? A new generation of fashionably-inclined, sustainably-minded shoppers deems Eileen Fisher this season’s “it girl.” Not bad for a clothing brand that’s been in production since 1984. The recent success that brands like Eileen Fisher are seeing indicates a shift in priority for shoppers of any age.
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Best Brands Like Eileen Fisher at a Glance
A sector of Gen Z is beginning to look past the fast fashion appeal of low-rise waistlines and butterfly clips and shift their focus to high-quality pieces that defy the trend cycle. The success of brands like Eileen Fisher can be found in the simplicity and elevated structure of the garments—pieces you can gravitate to over and over again when you aren’t quite sure what fleeting trend to wear.
At the core of Eileen Fisher’s collection is a commitment to sustainability, another high-priority element for Gen Z shoppers. The brand works off of a circular design cycle to intentionally design pieces with material that can be reused at the end of its initial lifecycle. Eileen Fisher is one of many brands creating its own “renew” program where shoppers can give unwanted Eileen Fisher garments back to the brand to be resold, remade or donated. Eileen Fisher has repurposed over 1.9 million pieces since 2009 and is setting an industry example.
If you have yet to personally experience the Eileen Fisher brand for yourself, I would recommend doing an initial raid of your mom’s or grandparent’s closet to see if there are any styles you can permanently borrow (this was my strategy). Once you’ve done your own circular shopping process, check out the brand’s website for elevated basics that you know will get a lot of use in your wardrobe.
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Keep reading for picks from Eileen Fisher and five other brands that are currently nailing the chic, minimalist wardrobe aesthetic for spring.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Walmart and QVC are STYLECASTER sponsors, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
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