Sauna Workout Brand Hotworx Eyes Canada Franchise Expansion

With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment

Amid the global success of its infrared sauna workout concept, boutique fitness studio Hotworx will soon be available to Canadian customers.

Hotworx, a 24/7 fitness studio, offers members an infrared sauna-based workout experience; its unique model has seen the brand open nearly 700 locations worldwide, including studios in the United States, Australia, Saudi Arabia and Ireland. It’s now seeking franchisees to grow the brand in Canada.

“We are actively seeking fitness-minded owners who want to be part of the Hotworx world,” said Stephen Smith, CEO of Hotworx. “We work closely with our franchise partners to help them set up for success and grow in their markets. A Hotworx fitness studio doesn’t require a big real estate footprint, which makes it an appealing opportunity for franchisees in Canada.”

Founded in 2017, Hotworx combines typical workout boutique fitness-style classes with virtual trainers in an infrared sauna environment.

The studio’s saunas use infrared heat, which causes the body to sweat and, along with isometric workouts, is said to remove toxins from the body’s organs. According to Hotworx, this method, also known as “3D Training,” decreases warmup time, activates the regenerative process in the body, increases heart rate, and maximizes calories burned.

“We are excited to introduce Canadians to our unique fitness studios that not only deliver superior results but also provide an immersive workout experience,” Smith added. “With our 24/7 accessible studios and innovative 3D Training Method, Hotworx is an ideal solution for Canadians looking for a workout unlike any other fitness program available.”

Hotworx members have 24-hour access to the studio’s saunas and can sign up for various fitness classes offered by 11 professional virtual instructors. There are 12 available classes including 30-minute isometric workouts like hot yoga and Pilates, as well as 15-minute HIIT workouts like hot cycling and rowing.

Hotworx’s approach of combining heat therapy with instructor-led workouts might be unique, but isn’t the only sauna brand looking to expand its number of franchise locations. Perspire Sauna Studio recently announced its goal to open  500 locations by 2027 and Beem Light Sauna reported 200 locations in development as of  December 2023.

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