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New York Post
What is ‘fluffy Coke’? Sugary drink dubbed ‘diabetes in a cup’ is the hottest beverage of the summer
By Brooke Kato,
2 days ago
A bizarre beverage combining marshmallow fluff and Coca-Cola is taking TikTok by storm, with sweet-toothed soda lovers championing the drink.
Dubbed “fluffy Coke,” the sugary concoction combines the creaminess of marshmallow with the crispiness of an ice-cold fizzy drink.
Content creator Emma Grace and her grandma, lovingly referred to as “Memama,” seem to be the masterminds behind the trend, taste-testing the drink on viral video and giving it a 10 out of 10 score for taste.
“Fluffy Coke” involves smearing marshmallow fluff along the sinide of a glass before adding in the cola — diet, zero sugar, regular or otherwise — or another beverage of choice, such as coffee, Dr. Pepper or root beer. Ben Gingell – stock.adobe.com
Using a spatula, the pair slathered marshmallow fluff on the interior of the glass and added ample ice cubes, before pouring in a regular can of Coca-Cola.
“I could drink like four of these,” Emma Grace said in the clip, which has garnered 3.7 million views.
Swearing the concoction is absolutely delicious, the pair inspired fellow TikTokkers to try it themselves, with hundreds of videos flooding the tag #fluffycoke .
“I could drink like four of these,” Emma Grace said in her viral TikTok video. @not.eg/TikTok The pair kicked off the “fluffy Coke” trend online earlier this month. @not.eg/TikTok
On X, critics called the trend “ overrated ,” arguing that it “ruins” the crispy bubbliness of soda . Meanwhile, on TikTok, gobsmacked users couldn’t fathom adding more sugar — from the fluff — to full-sugar cola, and creator Hannah Crump claimed it was a “waste of $4,” saying the dessert-like drink was “not it.”
“Adding sugar to Coke is CRAZY,” one user commented on a TikTok video .
“That sounds way too sweet lol,” another person wrote online .
“I felt this video impact my blood sugar,” quipped someone else.
“This is like diabetes in a cup!!” one person said.
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