Big Changes Are Coming to Hallmark's Streaming Service

Hallmark's streaming service Hallmark Movies Now is undergoing a growth spurt including a rebrand to Hallmark+ and a new member rewards program.

The company announced the changes at the 2024 Television Critics Association (TCA) Summer Press Tour. Hallmark+ is the new name for the reimagined subscription streaming service and membership program that invites viewers to surround themselves with the world of Hallmark by enjoying exclusive access to new, original movie series and reward perks.

The rebrand launches in mid-September 2024.

Related: Get Your First Look at Hallmark's New Series Based on the NY Times Bestseller The Chicken Sisters

What is Hallmark+?

Hallmark+ is Hallmark Channel's new subscription-based streaming service.

Does this mean I have to subscribe to Hallmark+ AND Hallmark Movies Now?

No. Hallmark+ is replacing Hallmark Movies Now. Once Hallmark+ launches, there will no longer be a Hallmark Movies Now.

What happens to my Hallmark Movies Now subscription?

Existing Hallmark Movies Now subscribers will have their current membership automatically transferred to Hallmark+.

Does this mean the cable channels like Hallmark Channel, Hallmark Mystery, and Hallmark Family are going away?

No. The cable channels (also known as linear networks) will continue.

Why should I subscribe to Hallmark+? I already get Hallmark Channel with my cable/satellite package.

Hallmark+ will have original content you won't be able to see on any of the Hallmark linear networks including movies, series, and specials. Several new Hallmark-related reality series including Celebrations with Lacey Chabert and Finding Mr. Christmas will stream exclusively on Hallmark+.

Related: Hallmark Adds 2 New Christmas Reality Series to Its Lineup

What are the rewards that come with subscribing to Hallmark+?

We don't have all the details yet, but subscribers will be privy to a rewards-based membership. For example, purchases at a Hallmark store may give you reward points to unlock offers or content on Hallmark+.