Bolt Partners With LuisaViaRoma to Enhance Checkout Experience for U.S. Shoppers

LuisaViaRoma, the online luxury fashion retailer, said it has teamed up with Bolt, a leading checkout technology company, to improve the checkout experience for its U.S. digital storefront. This follows LuisaViaRoma’s much-anticipated brick-and-mortar debut in the U.S., which included the opening of its first flagship in New York City as well as new digital experiences for American shoppers.

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Through the partnership, LuisaViaRoma will leverage Bolt’s large and rapidly growing shopper network to recognize U.S. shoppers, log them in without requiring a password and enable a frictionless one-click checkout — which is expected to lead to an increase in conversion rates.

“We’re excited to partner and innovate with LuisaViaRoma to help make its checkout experience even better for its growing American customer base,” said Justin Grooms, chief executive officer of Bolt. “For Europe-based retailers looking to capture the attention and wallets of U.S. consumers, Bolt provides the ideal solution with our network of over 80 million U.S. shoppers. As we look to the future, we are laser-focused on expanding our reach and capabilities into Europe and other global markets.”

The partnership with Bolt underscores LuisaViaRoma’s commitment to providing its global customers with a best-in-class shopping experience. Earlier this year, Bolt partnered with global payments solutions provider Checkout.com to become its exclusive one-click checkout provider, and for Checkout.com to be Bolt’s preferred payment partner. This partnership further cemented Bolt’s standing as a merchant-first and payment-agnostic technology provider, providing European retailers with a best-in-class one-click checkout solution.

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“As we look to accelerate our growth in the U.S. market and differentiate our beloved brand to new shoppers, we look to partners that share our values around innovation, flexibility and customer experience, we are excited to partner with Bolt,” said Tommaso Maria Andorlini, CEO of LuisaViaRoma. “We were impressed by Bolt’s proven ability to offer an elegant customer experience that drives conversion and revenue, and we look forward to leveraging our partnership as we deepen our foothold in the U.S.”

The next phase of this partnership will include the implementation of Bolt in LuisaViaRoma’s mobile app as well as Bolt’s support of the retailer’s activations during Fashion Week in New York.

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