Reformer Fitness Studio BodyBase Eyes Netherlands Franchise Growth

Just three months after announcing its franchising strategy at FIBO, BodyBase has signed two successful fitness entrepreneurs

BodyBase, a Pilates reformer-oriented fitness chain in the Netherlands with four locations, has announced its first franchise agreement for Leiden, building on its franchising concept introduced at FIBO 2024 earlier this year.

Behind the Leiden BodyBase studio are Kani Mirza and Siraj Salih, fitness entrepreneurs known for Bokshuis, a boxing, kickboxing, MMA and strength training gym. Now, the two will introduce Reformer-based fitness to the South Holland city, expanding on BodyBase locations in Rotterdam and Amsterdam.

While BodyBase classes primarily take place on reformers, the Dutch brand does more than just Pilates. BodyBase offers 45-minute reformer classes including Yoga, Pilates, Flow, Core and Booty, as well as high-intensity, strength and functional training. Notably, the brand designs, produces and manufactures its own reformer machines.

According to Sabrina Albert, who launched the brand in 2019, the transition to a franchise model represents BodyBase’s evolution.

“We believe in the potential of our brand and are thrilled to share our blueprint for success with like-minded entrepreneurs,” Albert said. “Together, we can revolutionize the fitness industry.”

In addition to several membership tiers, BodyBase also offers personal training and the option to purchase the home version of its reformer machine, the AceLine Reformer , which can be used alongside BodyBase on-demand training and can be mounted vertically, transforming it into a suspension training machine.

Prospective BodyBase franchisees can expect to pay a €15,000 entry fee with an initial investment of €100,000 – €200,000.

The boutique fitness brand is also venturing into the hospitality industry with its reformer machine, hoping to expand its hotel footprint following a partnership with the Royal Le Meridien (part of Marriott Hotels) in Doha, Qatar, which offers the AceLine in its rooms, spa and fitness areas.

Reformers Around the Globe

Pilates may be taking the U.S. by storm — Australian-born Studio Pilates has landed stateside in several major cities, Miami-based JetSet Pilates is plotting 600 studios, Solidcore aims for 250 by 2028 — but it’s also showing promise abroad.

Perhaps the most notable Pilates brand based on its sheer footprint is Xponential Fitness’ Club Pilates, which has grown to over 1,000 studios worldwide – a number that is sure to increase. The boutique fitness concept is expanding in Germany and aiming for further expansion in the Netherlands and Austria .

“The studios opened so far are performing even better than expected. Club Pilates has great potential to establish and expand the network in Germany, Austria, and the Netherlands,” said Christophe Collinet, the chief operating officer of LifeFit Group, which owns franchising rights to Club Pilates in those countries. “Numerous additional studios with suitable franchisees are in the pipeline for the next few years.”

Club Pilates is also reaching the fitness market in France following a master franchise agreement , with additional agreements in the works for Ireland, Portugal, Qatar, New Zealand and Switzerland.

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