WNBA All-Star Game on ABC Draws 3.4 Million Viewers, Up 305%

The Caitlin Clark effect continues to boost women’s basketball, with viewership of the WNBA All-Star Game drawing 3.4 million viewers, up 305% from last year, according to Nielsen.

The All-Star Game featured a WNBA All-Star team, including rookies Clark of the Indiana Fever and Angel Reese of the Chicago Sky, taking on Team USA, which is heading to Paris for the Olympics . Team WNBA won 117-109.

The game aired Saturday on ABC.

Since Clark set college basketball scoring records at Iowa and ratings records during the NCAA tournament , women’s basketball ratings have been on fire.

Also Read: WNBA More Than Quadruples Its Current National TV Contract With 11-Year, $2.2 Billion Deal

The top 10 most-viewed WNBA regular-season games to this point in 2024 have reached more than 17.8 million viewers, while the 10 most-viewed regular-season games in 2023 reached a total of 8.9 million viewers.

All 10 most-viewed games have featured the Fever and Clark, with two of those games also involving the Sky and Reese.

Viewership for the WNBA Draft i ncreased 511% between 2024 and 2023 and was up 668% with female viewers ages 2-17.

Season-to-date, viewership is up 240% among men in 2024 from the entire 2023 WNBA regular season.