Washington Secretary of State launches new campaign to break down mail-in ballot process

WASHINGTON - The Washington Secretary of State's Office has invested $1.8 million in an effort to battle misinformation surrounding mail-in ballots.

The new campaign, created with the help of the creative agency Happylucky, uses stylized imagery and animation to promote mail-in voting and highlight its security.

“Washingtonians should know our elections are conducted securely and transparently by trained and dedicated election officials,” Secretary of State Steve Hobbs said. “These elections administrators, in every county, are our neighbors and deserve our trust.”

Videos published by the campaign break down the process from when ballots are sent out to how they are counted by local elections offices.

It also explains how staff reach out to voters if there are any issues with their ballots.

Hobbs said this new campaign is live across all media platforms. You can find more information on the Secretary of State's website.

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