Maurten Secures $22M for Next-Gen Energy Gels

The Swedish sports nutrition company has made a name for itself with its patented hydrogel technology, which allows athletes to consume more carbohydrates per hour without stressing the stomach

Maurten, a Sweden-based sports nutrition company that’s created an advanced carbohydrate fuel ecosystem, is having a stellar month, just in time for the Olympics.

Following a €20 million ($21.7 million) investment led by IRIS Ventures, the brand is now entering its next growth phase, with plans to expand beyond sports and into the medical arena. It has also been named the official sponsor of the Bermuda Olympic Association for the Paris 2024 Summer Olympics.

The sports nutrition company has made a name for itself with its patented hydrogel technology, which allows athletes to consume more carbohydrates per hour and sustain elite performance without stressing the stomach.

The hydrogel is used in Maurten’s drink mixes, gels and its Bicarb System — designed for high-intensity training and racing and is meant to be consumed 1.5 to 2 hours before exercise to manage increased muscle acidity.

Maurten will equip Bermuda’s Olympic participants with its hydrogel-based products, which have grown popular among professional athletes and Olympians. Nonetheless, the company says its products are suitable for everyone, from professional athletes to amateurs.

In addition to the Olympics, Maurten has partnered with several other high-profile events, including the Ironman Group Global Series and the Boston Marathon,

“It’s an important moment that strengthens the diversity of our board,” Maurten founder and CEO Olof Sköld said of the funding. “I have no doubt that accessing the expertise and network of female-founded Iris Ventures , and their deep understanding of the sports culture scene, will greatly benefit our ambitions to expand the reach of our innovations — across new markets and industries.”

Maurten also plans to focus on female-specific fueling research, which it says will be accelerated by IRIS Ventures.

The round also included participation from existing investors, including Dan Sten Olsson, CEO of Stena Sphere.

Other brands are eyeing the advanced hydration and nutrition space. Cadence, a mineral salt-based hydration beverage, launched in the United States earlier this month .

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