Paris 2024: The Best Olympics Merch to Buy

The Summer Olympics have arrived. The Opening Ceremony kicks off on Friday, July 26 in Paris, France, and fans of Team USA can expect to see some big names in attendance. First Lady Jill Biden will lead the American delegation, and LeBron James was announced as the male flag bearer. The ceremony will take place along the Seine River, which underwent a massive cleanup effort by the French government to get it in Olympic shape.

J.Crew Teams Up With USA Swimming for New Summer Collection, Just in Time for the Olympics

How To Watch The 2024 Summer Olympics

American viewers can catch the Opening Ceremony at 1:30 p.m. ET/10:30 a.m. PT. NBC will carry the games, so you can watch the opening ceremony and select events with an antenna or stream them with a subscription to Peacock . Another option is to sign up for Hulu + Live TV .

Where To Buy Olympics Merch

Like any major sporting event, merch is a big part of the Olympics. As has been the tradition since 2008, Ralph Lauren will outfit Team USA during the opening and closing ceremonies. Nike is the sponsor for Team USA’s competition uniforms, while Skims partnered with the team to provide loungewear and underwear for rest days in the Olympic Village. Major brands sponsoring world teams include Adidas , Lululemon , and ASICS, which are outfitting Great Britain, Canada, and Japan, respectively.

In addition to Team USA uniforms, plenty of brands are offering officially licensed fan gear like graphic tees and hats. Some of the coolest merch we’ve seen is retro-inspired gear for past events like the 1996 Atlanta Olympics or the 1984 Los Angeles Olympics. Whether the Olympics have you feeling patriotic , or you’re just excited to see the best athletes in the world compete for glory, we’ve rounded up the best Paris Olympics Merch that you can buy right now.

TEAM USA

Ralph Lauren Team USA Closing Ceremony Jacket

The closing ceremony pieces tend to be more casual than the opening ceremony, but it’s where some of the best style can be found. Ralph Lauren’s racing-inspired jacket is made in the USA from American cotton and will be worn by the athletes during the August 11 closing event.

TEAM USA

Nike USOPC Tech Fleece Windrunner

Nike is outfitting Team USA’s competition uniforms. The brand’s classic zip-up hoodie is a warm, sporty layer with secure zip pockets and a lightweight fleece construction. It features the USA Olympic logo on the chest and a flag design at the cuff.

RETRO GRAPHICS

Abercrombie & Fitch Olympics Graphic Tee

Abercrombie & Fitch’s graphic tees include designs inspired by past summer games in Atlanta, Athens, Sydney, Los Angeles, and Barcelona. The shirts have stylish, retro graphics, and the boxy tees are made from soft, 100% cotton fabric.

SWIMMING

USA Swimming X J.Crew 6' Trunks

J. Crew just launched a collaboration with Team USA swimming , and it’s a preppy as we could have hoped. The collection includes classic collegiate-inspired sweatshirts. Of course, swimwear is part of the collection; these blue nylon shorts feature a bold USA logo on the back.

TEAM CANADA

Lululemon Team Canada Women's Jacket

Canada’s National Team is outfitted by Lululemon, and the results are undeniably pretty cool. This jacket features an abstract, pop art-inspired Canadian maple motif. Since these are summer games, the jacket converts into a short-sleeve style thanks to the zippers on the arms.

SOCCER

USMNT Women's Nike Soccer Pre-Match Top

This women’s top is inspired by Nike’s design for the US Men’s National Team pre-match soccer jersey, and it features an abstract multi-color print.

RETRO GRAPHICS

Olympics 9TWENTY Adjustable

This classic dad hat from New Era features the American flag above the Olympic rings. The back of the hat has an adjustable strap and features a “Team USA” embroidered design. The two-tone white and green design gives it a retro look.

PARIS OLYMPICS

Paris 2024 Olympics Plush Mascot

The Phrygian cap is a symbol of France and has been adopted as the mascot for the 2024 Paris Olympics. This plush toy makes a great collector’s item for fans of the Olympic games.

RETRO GRAPHICS

Olympics Los Angeles 1984 Mens Tee

This retro, officially licensed design commemorates the 1984 Olympics held in Los Angeles. The front features a minimalist black and white Olympics motif, while the pre-faded design on the back features multiple countries’ flags.

TEAM USA

Skims Cotton Rib Olympic Tank

Skims designed men’s and women’s underwear and loungewear for Team USA, and this ribbed tank has a simple design with “Team USA” on the front and the American flag and Olympic rings on the back. It’s made from 95% cotton with 5% elastane for stretch.

PARALYMPICS

Team USA Paralympic Pictogram T-Shirt

This shirt celebrates Team USA’s Paralympic team, and features the American flag on the front with the Paralympic logo underneath. The back of the shirt includes icons displaying a variety of Paralympic sports such as wheelchair archery.

SKATEBOARDING

Tech Deck Sky Brown Olympic Games Paris 2024 Ramp

16-year-old phenom Sky Brown is already an Olympic medalist, and she’s making her return to the 2024 Paris Games to represent Great Britain. The pro skateboarder just got her own collaboration with Tech Deck, which features a playable ramp and an Olympic-branded board.

TEAM FRANCE

Le Coq Sportif Team France Training T-Shirt

Team France’s competition uniforms are designed by Le Coq Sportif, a French sportswear brand founded in 1882. This jersey is designed for training, and it has a red white, and blue motif along the sides of the jersey.

TEAM USA

Team USA Rugby Polo Shirt

This stylish rugby shirt from Gap has a vintage collegiate look, and it features a bold USA print across the chest with the American flag and Olympics logo. The shirt is made from 100% cotton and features a hidden button-up placket.

SWIMMING

USA Swimming X J.Crew cropped boatneck T-shirt

Another pick from J. Crew’s USA Swimming collaboration is this nautical-inspired women’s t-shirt, featuring a boatneck design, cropped hem, and 100% cotton construction. In contrast to the bold graphics of many of our other picks, this t-shirt features a subtle Team USA logo at the chest.