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    YouTube Ad Revenue Up 13% to $8.66 Billion in Q2

    By Daniel Frankel,

    7 days ago

    https://img.particlenews.com/image.php?url=0xWYfl_0ubBxXGj00

    Alphabet said Tuesday that its YouTube division generated $8.66 billion in second-quarter advertising revenue, up 13% over the $7.66 billion it made in the second quarter of 2023.

    YouTube, however, fell short of equity analysts' forecasts of around $8.93 billion in quarterly revenue.

    The growth rate was also off Q1's torrid 21% expansion to $8.1 billion.

    Just in domestic connected TV consumption alone, YouTube controlled nearly 10% of all viewing in June, second only to Disney's combined platforms, according to Nielsen's latest "Media Distributor Gauge."

    https://img.particlenews.com/image.php?url=32iSku_0ubBxXGj00

    (Image credit: Nielsen)

    Meanwhile, Alphabet beat analyst expectations overall, reporting Q2 revenue of $84.74 billion (up 13.6%).

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