Loewe x On’s Cloudtilt 2.0 Sneaker Was the ‘Hottest’ Shoe in Q2, According to Lyst

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On x Loewe’s Cloudtilt 2.0 sneakers are this quarter’s hottest product, according to Lyst’s latest Index report.

In the second quarter this year, the collaboration drove a 308% spike in searches for On after its May release.

The sneaker is part of the brands’ fifth capsule, which also included ready-to-wear with a collection of technical activewear, statement outerwear, as well as its footwear for both men and women. The Cloudtilt 2.0 features a new Loewe x On’s joint logo, a multi-layer upper composed of performance mesh and woven textiles, and enhancements such as rubber toe-guards, extra padding on the tongue and shoe collar and a branded heel loop. Colorways include black, tan, green, blue, pink, and neon yellow. The limited-edition style retails for $550.

Additionally, Loewe replaced Miu Miu and Prada to reclaim the title of hottest brand
in the world, a position it last held in Q2 2023. The ongoing buzz comes from continued collaborations, celebrity moments, along with the release of the “Challengers” movie , with costumes designed by creative director Jonathan Anderson and select items available to shop through Loewe.

On, meanwhile, continues to gain popularity among the fashion crowd. The Swiss-label is seeing a 31% increase in searches month-over-month.

The second hottest product in Q2 is another sneaker: the Adidas SL72 OG. The retro track shoe was first released in 1972 and is making a comeback following the success of another heritage Adidas style, the Samba.

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Also topping the list of Lyst’s hottest products between April and June were Cos’ Fisherman sandals and Dries Van Noten’s suede sneakers.

In Q1, the Miu Miu x New Balance 530 SL sneaker collaboration took the top prize.

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