Don’t underestimate the power of a first-day-of-school outfit.
Retail Pulls Forward Peak Shipping Season as Supply Chain Snafu Rages On
The new survey commissioned by Gap found that 85 percent of parents believe their child is more confident and excited about school when they have picked out their outfit for the first day.
Conducted by Talker Research, the survey gathered responses from 2,000 American parents of elementary school-aged children (ages 5-12), providing insights into how children express themselves and the impact it has on their confidence.
In addition to dance and music, the survey found that fashion is a key factor in building children’s confidence.
More than half (56 percent) of parents report their children feeling more self-conscious during the back-to-school season . However, 85 percent said they believe their child is more confident and excited about school when they have picked out their outfit for the first day.
Kids have a voice in what they wear to school. Most parents (97 percent) involve their children in fashion decisions and 73 percent allow their kids to pick out their daily outfits.
Music, dance and fashion come together in Gap’s back-to-school GapKids campaign and accompanying film featuring “Napoleon Dynamite” co-stars Jon Heder and Efren Ramirez.
GapKids is leaning into the same baggy and nostalgic denim trends as teen specialty retailers Pacsun, Hollister and American Eagle are for back-to-school season.
WSG Brands Plans Global and Sustainable Future for Von Dutch
The kids’ collection spans cargo jeans, wide-leg ankle jeans and patchwork ’70s high-rise flares. Responding to the demand for other types of denim products, GapKids also offers an oversized denim jacket, distressed skirt, cargo dress and ruffle skirt.
The denim pieces are complemented with classic fall items like colorful rugby shirts, varsity jackets and Gap logo sweatshirts and hoodies.
“This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and president of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.”
Other children’s apparel retailers are rolling out their back-to-school collections.
Carter’s is betting on utility styles to be big for fall by offering cargo jeans, active pants and jackets for boys and girls. The heritage company’s OshKosh denim range is expanding with on-trend flare and wide-leg fits. An autumnal color palette of olive, sage, berry, plum and warm neutrals like cream, oat and terracotta, coupled with ribbed cotton and waffle-knit tops brings a cozy look and feel to the collection.
Macy’s relaunched the private label line for toddler girls Epic Threads in time for back-to-school. Focused on fun and functional fashion, highlights in the collection include a boys’ denim varsity jacket and denim joggers and girls’ crystal embellished skinny jeans and parachute cargo pants.
The collection spans over 200 pieces of clothing and accessories.
Apparel Prices Rise in June--Even as Inflation Dips
Most Popular
Comments / 0