Embrace Mixology at Tales of the Cocktail 2024

Tales of the Cocktail in New Orleans is back for 2024!

Enjoy a week-long celebration of cocktails and mixology at the 22nd annual Tales of the Cocktail event, beginning July 21st through July 26th at the Ritz-Carlton Hotel. Where this year's theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking. Tales of the Cocktail is organized by the Tales of the Cocktail Foundation.

As a local, national and international non-profit organization, Tales of the Cocktail Foundation platform seeks to act as a catalyst to Educate, Advance, and Support the communities they touch.

Photo bysecretneworleans.com

Throughout the week, there are hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Photo bytheshout.com

To see a full list of this year's TOTC agendas, speakers and partners as well as purchase tickets, go to Tales of the Cocktail