JID’s Manager Jokes His Album Is Never Coming Out After Getting Some Advice From TDE’s Punch

Dreamville fans have been impatiently awaiting the release of JID’s fourth album, Forever & A Day , for almost two years now, after JID announced it in August 2022. Since then, he’s projected and missed at least one release window, fall 2023, after announcing a second project, a joint album with Metro Boomin , was also in the works. And although Metro pledged to release the album sometime this year , reassuring worried fans it was “ still a thing ” despite his busy schedule, Top Dawg Entertainment President Punch may have ruined fans hopes for a 2024 release after giving JID’s manager, Barry Hefner, his “secret” to success.

Replying to a SZA fan account’s celebratory post about the longevity of the singer’s last album SOS (80 weeks at No. 1 on the Top R&B Albums chart), Punch wrote simply, “Insane.” When Hefner wondered, “what’s your secret?” Punch replied with the strategy that vexed SZA fans ( and the artist herself ) for the five years between the release of her acclaimed debut CTRL and SOS : “The secret is… hold albums back.”

Hef, who was definitely in on the joke, promised to apply this strategy to the Since The ’80s management roster — which includes JID. “TDE always holding their artists back from being successful..” he responded, citing a common fan complaint about the California label’s unpredictable release schedule. “if this what holding the album back looks like ain’t sh*t coming out over here.” Punch jovially agreed. “JID fans finna get at now.”

So, there you have it, JID fans. Forever & A Day may take that long to come out, and really, you can blame SZA fans for keeping SOS in rotation so long — even as they await its promised follow-up , Lana . This is why they say patience is a virtue.