HBO’s Veep sees enormous viewership spike following Harris’s 2024 candidacy

Recent historical events in the 2024 election cycle have seemingly given HBO’s Veep a massive boost in viewership, jumping by over 350% on Monday.

The sudden spike happened a day after President Joe Biden announced he would not continue his 2024 reelection bid, giving his endorsement instead to Vice President Kamala Harris . Veep, which stars Seinfeld’s Julia Louis-Dreyfus as fictional Vice President Selina Meyer, follows a similar plotline. In season two, Meyer learns the president will not seek a second term and decides to run for president herself. The show ran from 2012 through 2019.

The show’s viewership on Max, formerly HBO Max, went from 486,000 total minutes watched Sunday to 2.2 million minutes viewed the following day, according to data from Luminate

Veep’s jump in viewership comes shortly after Sen. J.D. Vance’s (R-OH) memoir, Hillbilly Elegy, saw its own spike in demand after former President Donald Trump selected Vance as his 2024 running mate. The book’s paperback copy jumped to Amazon’s top spot for book sales, and the film adaption, starring Glenn Close and Amy Adams, became Netflix’s fourth most streamed movie Wednesday.

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A few days before Biden bowed out of the 2024 presidential race, the Trump campaign issued a statement that it would not settle on a date for the vice presidential debate, joking that there was uncertainty about who the Democratic vice presidential nominee would be. The statement added that settling on a vice presidential debate before the convention would be unfair to “whoever Kamala Harris picks as her running mate.”

On Tuesday, Trump said he would “absolutely” debate Harris before the election but cited a desire to debate her on new terms. He proposed having Fox News host the debate rather than ABC News, which had agreed to host the debate between Trump and Biden on Sept. 10 prior to Biden dropping out.