The French conglomorate, led by Bernard Arnault, spent $160 million on sponsoring the event.
Here are the custom-made LVMH products you will spot at the games.
There will be a couple of unexpected stars at this year's Paris Olympics: Louis Vuitton and Christian Dior.
LVMH, the conglomerate behind the brands — as well as Moët and Chandon, Sephora, Tiffany, and more — is one of the games' major sponsors, meaning the athletes will be decked out in, sipping, and winning the best of the best.
The French company, led by one of the world's richest men, Bernard Arnault, spent a reported $160 million — in total sponsoring the games in its hometown of Paris, known for its chic fashion houses. Some of that money went into custom wear for the athletes, medals for the ceremonies, and other custom products.
The sheer volume of luxury names owned by LVMH helps their presence across the massive event, from bars to bling. "They're able to have Moët Hennessy at these hospitality moments, they can have some of their jewelry houses looking after the medals," Ellie Thorpe, the global director for Kantar BrandZ, told Business Insider. "There are lots of different ways that they can have that portfolio tap into their audiences."
The hope is that, in return for the sponsorship, LVMH not only gets brand exposure, but also gets in the good graces of the public — some of whom have turned against the excess of luxury in recent months.
"At a time of challenging cost-of-living and inflationary pressures, this partnership could go a long way in reminding people why LMVH brands are worth paying for," Thorpe wrote in a recent report .
Here's a look at the luxury wares that LVMH has created for the event:
Berluti created suits for Team France. Berluti designed Team France's outfits.
Kacper Kasprzyk/Courtesy of LVMH
For the opening ceremonies of the Olympic and Paralympic Games, French athletes will wear suits by the luxury house Berluti, known for its fine shoes and menswear. A suit from Berluti starts at $4,710.
Chaumet medals were designed with France in mind. Jewelry brand Chaumet designed the medals.
Thomas Deschamps/Courtesy of LVMH
Storied French jeweler Chaumet designed the medals for this year's Olympic games. The medals feature a hexagon to represent France and a piece of iron from the Eiffel Tower.
Custom Louis Vuitton trunks will hold medals and the torch. Louis Vuitton created custom trunks to hold the Olympic torch and medals.
Courtesy of LVMH
Louis Vuitton has manufactured trunks in the brand's signature checkered print to hold the Olympic torch and Olympic medals.
Medal-bearers will also wear custom designs. LVMH is also outfitting the medal-bearers.
Nelson Rosier/Courtesy of LVMH
The 600 volunteer medal-bearers will wear LVMH-designed looks inspired by the 1924 Olympics in Paris. They will carry trays created by Louis Vuitton that will hold the medals.
Dior has assembled its own "Dream Team." Soccer player Alex Morgan is one of several athletes sponsored by Dior.
Lindsay Ellary/Courtesy of Dior
Dior is sponsoring 15 Olympic and Paralympic athletes, including American soccer star Alex Morgan and Jamaican sprinter Elaine Thompson-Herah.
Louis Vuitton has also sponsored a number of athletes. Rugby player Antoine Dupont is sponsored by Louis Vuitton.
Nelson Rosier/Courtesy of LVMH
The conglomerate's namesake Maison counts French rugby player Antoine Dupont and swimmer Léon Marchand among its partner athletes.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0