Kamala Uses Trump’s Favorite Photo Against Him in First Campaign Ad

The Kamala Harris campaign released its first promotional video Thursday morning, titled “We choose freedom.” And it highlights one of Donald Trump’s favorite photos: his mugshot.

Soundtracked to Beyoncé’s 2016 song “Freedom,” the campaign ad alternates between footage of Harris, her supporters, and B-roll footage, over which the vice president and 2024 candidate says, “In this election we each face a question: What kind of country do we want to live in?”

Cutting to footage of Trump and J.D. Vance, Harris’s voiceover continues, “There are some people who think we should be a country of chaos, of fear, of hate. But us, we choose something different. We choose freedom.”

It also mentions choosing “a future where … no one is above the law,” at which point the video cuts to Trump’s 2023 Fulton County Jail mug shot —an image the Trump campaign itself has used on its website and merchandise—as well as a flurry of news headlines, timed to the soundtrack’s percussion, about his recent 34 felony convictions.

The video emphasizes a number of other issues one can expect to be key points of Harris’s campaign, including reproductive freedom, gun violence, childhood poverty, and affordable health care.

The ad closes with Harris saying, “We believe in the promise of America, and we’re ready to fight for it. Because when we fight we win.” It echoes themes that Harris, who entered the 2024 race after Biden’s exit just earlier this week, introduced at her first rally on Wednesday, where she said the upcoming election is “a choice between freedom and chaos.”