Hailey Bieber, Charli XCX and more flaunt season’s hottest ‘It’ bag from this millennial designer

Stylish stars are toting the latest “It” bag on the market: the Courrèges Holy Bag.

Last month, trendsetter Hailey Bieber clutched the toffee-hued handbag while hitting the streets of New York, and both Dua Lipa and Emma Chamberlain have also sported the satchel.

At Courrèges’ Paris Fashion Week runway show — during which the Holy Bag debuted — Emily Ratajkowski arrived toting a black iteration of the top handle bag, while “ brat summer ” siren Charli XCX carried a version of the purse in a stark white.

And, if her recent endorsements are any indication , the hitmaker has the power to catapult the Courrèges case into the limelight.

Bicoastal celebrity stylist Yael Quint hailed the handbag as “chic,” telling Business Insider that it “stands up on its own — which is great — and isn’t too busy.” Only the silver chrome letters “AC,” for the founder André Courrèges, adorn the leather in true “quiet luxury” fashion .

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The designer accessory seems to have all the makings of a hot handbag : sleek design, A-list appeal and, of course, a luxury price tag.

The standard small size is $990, while a mini version can be found for $578 and larger iterations can cost upwards of $1,780.

“It’s at a sweet spot,” Quint said of the price, adding that the brand is “being really smart and strategic” by not pandering solely to celebrities.

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The bag, she continued, costs “the perfect amount” in order to be “accessible to advanced contemporary buyers as well as luxury buyers.”

The bag’s price point and practicality rival its competitors of similar stature: a standard Gucci Jackie goes for well over $3,000, The Row’s Margaux for more than $5,000 and the Bottega Veneta Jodie satchel for $4,000.

NYC stylist Aisya Washington highlighted the handbag’s day-to-night potential. The top handles allow it to to be carried by hand, but adding a strap can make it happy hour ready, she told Business Insider.

The style, she added, harkens back to a beloved early aughts Dooney & Burke purse.

“It was the cutest bag,” she said, describing the vintage satchel as having “a hard casing but a cute shape.”

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It’s only fitting then, that a millennial would be the mastermind behind the design. While the generation has earned a bad rap for their unsightly wardrobe choices , creative director Nicolas Di Felice, who is in his early 40s, has given the fashion house some edge since stepping into the role in 2020 .

He’s made such a splash that he was a guest designer for Jean Paul Gautier earlier this year.

“They made the right decision bringing him on,” Quint said of Di Felice and Courrèges, adding that she still has an appreciation for the longstanding history of French fashion house, which began in the ’60s.

“Nicolas just has a gift and knows what will work in the celebrity space creatively and also from a marketing standpoint.”

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