Issa Rae’s Plant-Based Haircare Line Now Available at Sephora.com

Sephora is the latest retailer to make access to celebrity haircare lines a little bit easier. The retailers online store now carries Sienna Naturals, the haircare line co-founded by Issa Rae . This is a major development for the line, which started in the kitchen of Rae’s business partner and sister-in-law, Hannah Diop. The brand focuses on meeting the unique needs of textured hair types. Diop is excited about the opportunity to offer Sienna Naturals’ products online, as it will increase the brand’s visibility.

“We are excited to partner with Sephora to make Sienna Naturals even more accessible for consumers,” Diop said. “Our mission is to empower everyone to embrace their natural hair with products that not only perform, but also prioritize the health of our customers.”

A Clean Start

Sienna Naturals offers plant-based, clean products ranging from a shampoo and conditioner to a curl cream and mousse. According to the brand, all of its products are free from harsh chemicals and toxins. Each product supports both hair health and environmental sustainability.

“From the start, Hannah and I have championed clean, effective ingredients that prioritize the well-being of textured hair,” Rae said. “We’re excited to continue to build on our relationship with Sephora to empower everyone to embrace their natural selves with products that are rooted in real, intentional care.”

The brand also touts that dermatologists tested the products. According to the line’s website, “to become dermatologist approved each product is tested on more than 50 human subjects over the duration of several weeks before they are determined to be non-sensitizing and non-irritating to the skin. ”

Hair with Star Power

With Rae attached to the brand, Sienna Naturals is one of several haircare lines with huge star power. Recently both Beyoncé and Rihanna launched their respective hair brands, Cécred and Fenty Hair. Others, like Taraji P. Henson, Tracee Ellis Ross and Tabitha Brown, also offer a range of hair products for textured hair. While many smaller, effective brands exist, the star power behind these lines has increased both access and visibility for products specifically tailored to kinky and curly hair.

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