<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=4SiQnQ_0ufvkzOG00" alt="https://img.particlenews.com/image.php?url=4SiQnQ_0ufvkzOG00" width="1920" height="1080" ></figure>Hyundai and Kia, the South Korean siblings, are showcasing contrasting fortunes in the competitive US automotive market. While Hyundai modestly increased its sales by 1.2% in the first half of the year, reaching nearly 400,000 units, Kia experienced a decline from the previous year.Despite this, both brands remain optimistic, with Hyundai riding on the momentum of its 1.2% sales growth and Kia focusing on its impressive EV performance and upcoming models like the refreshed Sorento and the all-new K4 sedan.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1VYN9A_0ufvkzOG00" alt="https://img.particlenews.com/image.php?url=1VYN9A_0ufvkzOG00" width="1920" height="1080" ><figcaption>Hyundai and Kia’s Diverging Paths in 2024 (AutoYa /YouTube)</figcaption></figure>While Kia has recently revealed the 2025 Soul and a Soulmate special edition, the digital automotive design is already envisioning what a potential second facelift or even a fourth-generation model might look like.A prominent example is the AutoYa info YouTube channel, where digital artists have crafted a speculative 2026 Kia Soul refresh. Their vision retains the model’s signature boxy profile but introduces a radical front fascia featuring bold lighting elements and a distinctive black accent that spans the vehicle’s width.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3XuDg4_0ufvkzOG00" alt="https://img.particlenews.com/image.php?url=3XuDg4_0ufvkzOG00" width="1920" height="1080" ><figcaption>Hyundai and Kia’s Diverging Paths in 2024 (AutoYa /YouTube)</figcaption></figure>The interior also undergoes a futuristic transformation with a massive, merged display dominating the dashboard. It’s important to note that these renderings are purely conceptual and should be taken with a grain of salt as Kia has not confirmed any plans for a second Soul facelift or an entirely new generation at this time.</div></body>

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Hyundai and Kia’s Diverging Paths in 2024: Sales Growth, EV Innovations, and Future Models Explored

Hyundai and Kia, the South Korean siblings, are showcasing contrasting fortunes in the competitive US automotive market. While Hyundai modestly increased its sales by 1.2% in the first half of the year, reaching nearly 400,000 units, Kia experienced a decline from the previous year. Despite this, both brands remain optimistic,...