George Strait Celebrates ‘Cowboys & Dreamers’ With His Favorite Tequila — And Shares the Western Trends That Make Him ‘Proud’

George Strait is raising a glass to his upcoming 31st studio album , Cowboys & Dreamers , and to celebrate the new music, the King of Country has teamed up with his favorite tequila brand, Código 1530. The collaboration only makes sense as the 72-year-old is a co-owner of the alcohol brand, adding to the list of musician-backed tequila brands on the market. You can expect the limited-edition tequila to drop alongside his new album on Friday (September 6).

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“If it’s not your favorite, you haven’t tried it,” the 72-year-old told Billboard . His love for the beverage goes beyond tasting it too, Strait even dedicated a song to the brand with his 2019 single “Codigo.” And how does he prefer to take the tequila? The “Write This Down” singer’s favorite way to drink the beverage is on the rocks, claiming he “rarely mixes it with anything.”

The Cowboys & Dreamers tequila will join the expanding collection of George Strait tequilas from Código 1530, which you can shop below.

Codigo 1530 George Strait Rosa Reposado Tequila

This Rosa tequila is considered one of the first pink tequilas for a more fruity note to your drink. The tequila was aged in Spanish Sherry wine barrels and comes with notes of cooked agave, cherry and citrus.

Codigo 1530 Anejo George Strait Edition Tequila

This special-edition tequila is also a part of George Strait’s collection and has been aged 18 months for a smooth finish. You can expect flavors of fruit in addition to hints of oak, vanilla and spice.

As the King of Country, it only makes sense that Strait knows what true Western fashion is and as cowboy hats and boots continue to dominate style trends, he spoke on what he considers to be timeless pieces.

“I’ve been with Wrangler for around 40 years,” he says. “My thing is still starched Wrangler jeans, Justin Boots and my black Resistol hat.”

Shop some of his favorites below.

George Strait Cowboy Cut Original Jeans

Wrangler’s collection of George Strait-approved pieces include these heavy duty cotton jeans that feature a straight-leg cut and five pocket style. Right now, the brand is also offering a BOGO offer that’ll get you half off another pair of jeans (but only when you purchase through Wrangler.com ).

Justin Men's Fireman Western Boot

These Western boots will carry you through your days with a cowboy twist. The material is waterproof allowing you to wear them even on rainy days while the rugged sole has traction to keep you sturdy on different terrains.

Resistol Men's Sonora 4X Fur Felt Cowboy Hat Black

Complete you’re look with a black cowboy hat from Strait’s favorite brand. The design comes with a simple construction that includes a thin black belt around the perimeter and is constructed with high-quality felt. You’ll want to measure your head beforehand to make sure you grab the right size.

Besides an upcoming tequila partnership, Strait celebrated a successful tour, which included breaking an audience record and performing his hit duet with Chris Stapleton (that fans can look forward to on the new album).

“I cut a song that Chris wrote on the new record,” he says. “It is a duet and such a cool song. We’ve been doing it live and I love it, it’s a good old Honkytonker.”

For more artist product recommendations, check out ShopBillboard ‘s roundups of Kelsea Ballerini’s favorite personalized gifts , Nelly Furtado’s style picks and Kane Brown’s must-have items on the road.