The original It-girl, Paris Hilton practically invented the signature style of the Noughties – think tiny bags, big sunnies, diamante-everything and, of course, an extreme fake tan .
Travelling around the world with her own spray machine, she was once dubbed the queen of fake tan . But the industry has come on leaps and bounds in the 20 years since then, with the days of orange complexions and badly formulated ingredients long gone.
A lover of spray tans for more than two decades, the socialite has been announced as Tan Luxe’s first celebrity ambassador – and now, she’s launched her very own fake tan : the future airbrush 360.
No stranger to the cult brand, she said: “I’ve tried every formula on the market to perfect my glow. I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me. It felt like my tanning routine had stepped 40 years into the future!”
Essentially a spray tan in a bottle, Paris’s debut product claims to deliver a professional-grade tan at home – and a natural-looking colour that lasts up to 10 days. Plus, it’s supercharged with skin-loving ingredients like hyaluronic acid for hydration and peptides for boosting collagen production.
How we tested
Speaking about the launch, Paris said: “I’m not Paris when I’m pale.” And I have to agree. A self-confessed fake tan addict, I’ve tried dozens of formulas. Swapping my current go-to for the Tan Luxe x Paris Hilton airbrush bottle, I considered ease of application and how it felt and looked on my skin, as well as testing out the mitt and mister bottle.
Above all, I wanted to test its long-lasting claims, so I kept the product on for over a week to assess the colour payoff. Here’s my verdict on Tan Luxe x Paris Hilton.
Tan Luxe x Paris Hilton the future airbrush fake tan
The verdict: Tan Luxe x Paris Hilton the future airbrush fake tan
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